Creating and Perfecting Your Online Newsletter

Written by Matt Russ

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•Use pictures. Graphics add a lot of appeal and make your newsletter look more professional. •Make it personal. Coaching is a personal business so I userepparttar opening paragraph to talk torepparttar 134253 reader as I would a friend or athlete. I send out two monthly newsletters; one for my athletes and one forrepparttar 134254 general public. In my athlete newsletter I recognize their accomplishments, welcome them, encourage them, and make them feel part of a community. My newsletter to public is more informational. •Send it to potential advertisers. If they like it they might just by some space. I put one banner add per month atrepparttar 134255 bottom ofrepparttar 134256 newsletter. My data base is a very specific market that is interested in fitness, coaching, and training. Make sure your advertisers know who your target market is. •Promote Yourself. I try to write an article each month and feature it. This way I am not just promotingrepparttar 134257 other coaches that contribute. •Make sure your newsletter links only to your site. Sending readers to linked articles on other sites will draw business away from you. •Get feedback. When I bring up my newsletter people usually politely compliment me on what I am doing right; what I would like to know is what I am doing wrong. Get as much feedback as you can, especially from professional sources, on what you should change.

Matt Russ has coached and trained athletes around the country and internationally. He currently holds licenses by USAT, USATF, and is an Expert level USAC coach. Matt coaches athletes for CTS, is an Ultrafit Associate, and owner of his email is

Have you burned in sales before???

Written by Sam Bennani

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