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The law of “3” has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increase chances of them remembering product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction from viewer, remove them from their current thoughts, and place them on your message. The most important part of developing an advertising campaign is to be consistent. If product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part of consumers buying habits.
When deciding which type of firm to use in implementing your advertising plan you should look at options. A full service agency does research, selects and purchases media, and develops ad copies and produces artwork. A limited-service agency specializes in one aspect of creative process and they can provide a range of services depending on company needs. Your last option is visiting a business incubation professional who can help you develop a plan utilizing a mix of limited services and consulting based on in-house resources you can use to do it yourself. If you utilize all tools that have been mentioned in article you will be able to develop and implement a great guideline for your advertising plan.
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This article was written by Ryan M. Hoback. He is founder of The Motivated Entrepreneur Business Incubation & Consultation. They help entrepreneurs start and grow their businesses.