Creating an Advertising Plan

Written by Ryan M. Hoback

Continued from page 1

The law of “3” has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increaserepparttar chances of them rememberingrepparttar 144769 product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction fromrepparttar 144770 viewer, remove them from their current thoughts, and place them on your message. The most important part of developing an advertising campaign is to be consistent. Ifrepparttar 144771 product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part ofrepparttar 144772 consumers buying habits.

When deciding which type of firm to use in implementing your advertising plan you should look atrepparttar 144773 options. A full service agency does research, selects and purchases media, and develops ad copies and produces artwork. A limited-service agency specializes in one aspect ofrepparttar 144774 creative process and they can provide a range of services depending onrepparttar 144775 company needs. Your last option is visiting a business incubation professional who can help you develop a plan utilizing a mix of limited services and consulting based on in-house resources you can use to do it yourself. If you utilize allrepparttar 144776 tools that have been mentioned inrepparttar 144777 article you will be able to develop and implement a great guideline for your advertising plan.

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This article was written by Ryan M. Hoback. He is founder of The Motivated Entrepreneur Business Incubation & Consultation. They help entrepreneurs start and grow their businesses.

Cinema Advertising is Big Business, So Mergers are a Natural

Written by Louis Victor

Continued from page 1

This just adds torepparttar bottom line ofrepparttar 144356 theater, more advertising means more profits, this is what will drive mergers in this industry. Cinema advertising is growing up andrepparttar 144357 companies that controlrepparttar 144358 industry will reaprepparttar 144359 rewards that will follow.

They will no longer have to seek outside assistance to attract advertisers to their advertising platform, Regal and AMC have implemented this practice already and they haven’t looked back. So now with AMC merging with Loews Entertainment and Regal Entertainment taking overrepparttar 144360 National Cinema Network, it just remains to be seen as to which one of these companies will be sinking their teeth intorepparttar 144361 Cinemark theater chain.

This can happen sooner than later as we enter intorepparttar 144362 summer months withrepparttar 144363 big holiday season to follow.

Lou Victor New Age Media Concepts 888-463-9237

Louis Victor is the Executive Vice President for the Firm New Age Media Concepts.

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