Content is King

This phrase applies equally as well to newsletters as it does to a website's content. Your newsletter may be well-designed, easy on eye and technically sound but if it doesn't contain information that recipients find of value it is worthless.

Creating a newsletter can achieve many objectives and therefore you must decide on which are most important to you. Do you want to use newsletter to facilitate increased traffic, enable capture of marketing information, push direct sales, improve public relations, generate product feedback or foster loyalty? Your newsletter needs to be tailored to needs and objectives of your business in this regard.

Generating repeat traffic is one of easier objectives to attain via a newsletter - including relevant links to certain areas of your site, or featuring competitions / special offers can all drive traffic to your site.

Summary

Engaging in newsletter activity is electronic equivalent of knocking on your customer's door - your business has potential to sell, whether this be selling products, services or ethos of your company - potential should not be overlooked.

Michael Cheney, www.magnet4web.com (c)

You now need to market site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly same. Don't forget new statement for new age of new technology:

Build it and they will say - 'I can't find it!'

Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company

It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at key areas that are likely to indicate quality of their service. For example, ask these questions;

Do they offer guarantees of any kind on their results?

Do they proudly display testimonials from satisfied customers on their website?

What is their profile on web like, can you find them easily?

Do they have detailed case studies explaining how they have helped other businesses?

Do they have a long-standing track record in industry and wide client-base?

There is no real way to avoid making wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce risk of choosing wrong company.