Speak to your client’s emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and feelings they are experiencing.

Your headline should be clear and to point. Your reader should understand your message instantly. Do not water down or convolute your message so that reader has to struggle to find it’s meaning. One second of struggle could mean that your visitor is gone to next site.

Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.

You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers.

© Juliet Austin, 2005

Juliet Austin is a Marketing Coach, Consultant & Copywriter.

ALTERNATIVE 2: THE MINI E-MAIL COURSE OR REPORT

These are very popular right now. You simply create several e-mails' worth of content to spread out over a certain amount of days, and set them up on your autoresponder.

Many sites offer 7-day courses or reports, and quite frankly, many of them are awful. So here's a chance for YOU to stand out. Make sure yours offers really useful or interesting content that's more helpful than salesy.

For example, say you're a small business coach. You could offer a course called "5 Ways to Make This Your Most PROFITABLE Year Ever!" Just sit down and list 5 ways, then write a few paragraphs of copy under each.

Then write one final sales message that you'll add on to end of series as 6th message. This should be a friendly invitation encouraging reader to call you for a consultation, buy your book, sign up for your workshop, etc.

Paste all messages into an autoresponder series, set timing to what you want (e.g. every day or every few days), and voila -- you've got an e-mail course!

ALTERNATIVE 3: PROMOTIONS ONLY

If you offer products on your site that don't lend themselves well to creating related content, just offer what you've got!

Give your visitors chance to rece1ve special offers that will save them money at your site. The trick to high sign-up rates is to make them feel as if they'll be part of an exclusive group. Use words like "special, exclusive, limited, VIP, first looks, discounts, savings, club, and members-only."

For example, one site that I frequent sells discounted designer clothes and handbags. (Hooray!) During my last visit, they invited me to sign up for "discounts, exclusive offers, and first looks." I jumped at opportunity!

Don't underestimate your visitors' interest -- many of them WILL sign up for e-mail offers if you politely extend invitation and make them feel special.

Just make sure not to overdo your messages to this crowd. Keep your blasts to a maximum of once a week. Otherwise your readers will get irritated and may unsubscribe.

© 2003-2005 Alexandria K. Brown