How incredibly self-defeating is that?

The goal of your presentation preparation is to do EVERYTHING necessary to be prepared for your presentation and then change that negative self-talk into a more positive dialogue that increases self-esteem, reduces anxiety, and sets up expectation of success. Before a presentation, you should be telling yourself, “I am ready. I’ve done everything I could to prepare. I know my stuff. I am going to do very well.” This will enable you to think positively about your presentation and carry that positive attitude into your actual presentation.

What amazes me is how much more difficult it is to be kind to ourselves and believe in our success than it is to demean and berate ourselves and expect to fail.

The things we say to ourselves undoubtedly influence our feelings and our attitudes. Instead of telling yourself that you aren’t ready or that you wanted to be more prepared, why not try adjusting your attitude to positive side of life—“I am ready and I am going to give a good presentation.” Then watch as your positive outlook creates a positive outcome!

For much more about this and other Presentation Secrets, check out book "15 Presentation Secrets: How to WOW Even Toughest Audience," by Debbie Bailey available at trainer2go.com/ebooks.html.

Debbie Bailey is author of the book "15 Presentation Secrets - How to WOW Even the Toughest Audience." She is well known for her life changing presentation skills classes.

2. Connect Benefits to Ambitions

Describing what people are going to learn, such as living their lives by their values or building a strong personal foundation isn't enough; you want to show how coaching helps them reach their goals. Instead of writing mere descriptions, write stories with prospective coachee as potential hero.

Tell readers how your fieldwork prepares them for real-world experiences, how your group coaching hosts relationship opportunities, how your teleclass sharpens them, changes their critical-thinking, or decision-making skills.

3. Use Endorsements and Case Studies

Selecting a coach can be intimidating and overwhelming even for most courageous people. An endorsement, in an ad or printed material created for sales, shows how your coaching welcomes and works with people just like them.

Case studies is a step up from endorsements by actually describing in some detail transformation story -- how a person from one kind of background acted on her ambition and was able to move forward through your program or by working with you.

Conclusion

These techniques also work well for service or products communications if you also offer teleclasses, workshops, or group coaching programs. Actually, not that I think of it, it works in all personal development communications.

© Copyright 2004, Catherine Franz. All rights reserved.

To learn more about how to turn your life into a fabulous success, visit the Abundance Center for techniques, tips, and programs to support your goal. While you are there, check out the three e-newsletters Catherine writes monthly. http://www.abundancecenter.com blog: http://abundance.blogs.com