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2. Connect Benefits to Ambitions
Describing what people are going to learn, such as living their lives by their values or building a strong personal foundation isn't enough; you want to show how coaching helps them reach their goals. Instead of writing mere descriptions, write stories with prospective coachee as potential hero.
Tell readers how your fieldwork prepares them for real-world experiences, how your group coaching hosts relationship opportunities, how your teleclass sharpens them, changes their critical-thinking, or decision-making skills.
3. Use Endorsements and Case Studies
Selecting a coach can be intimidating and overwhelming even for most courageous people. An endorsement, in an ad or printed material created for sales, shows how your coaching welcomes and works with people just like them.
Case studies is a step up from endorsements by actually describing in some detail transformation story -- how a person from one kind of background acted on her ambition and was able to move forward through your program or by working with you.
These techniques also work well for service or products communications if you also offer teleclasses, workshops, or group coaching programs. Actually, not that I think of it, it works in all personal development communications.
© Copyright 2004, Catherine Franz. All rights reserved.
To learn more about how to turn your life into a fabulous success, visit the Abundance Center for techniques, tips, and programs to support your goal. While you are there, check out the three e-newsletters Catherine writes monthly. http://www.abundancecenter.com blog: http://abundance.blogs.com