8. Click on Bevel and Emboss to add them. Choose Chisel Hard for Technique and pump up Depth.

9. To add Gradient Overlay, click on gradient icon to bring out Gradient Editor. Choose gradient type that looks almost exactly like reflection used in metallic type. When you choose a particular gradient, it appears in Editor box. Adjust it in any way you want. When you want to move position or change color of paint wells, just click them. The paint wells are located below gradient. On other hand, clicking below gradient when there's no paint well will automatically insert a new one. These wells along top of gradient control opacity.

10. Adjust angle. Once you have gradient you want, click OK to exit Editor to get back in Layer Style dialog box. Back in dialog box, just adjust Angle to allow gradient to intersect logo at right angle to simulate reflections in metal.

Finally,

11. Choose Stroke to add an edge to logo. Click OK to exit Layer Styles dialog.

You now have a brand new metallic type text for your CD or car ads. Just remember that these steps are just samples of what you can do with your Adobe Photoshop program. Be creative and imaginative. Creating your own design and art is easy with Adobe Photoshop CS suite.

This composition was provided by a very reliable Los Angeles Printing Company. This article was composed to serve the interests of printing and designing enthusiasts looking for reviews, suggestions, tips and more in the industry.

•The Macro-environmental Analysis- This is an analysis of elements and factors outside your direct control that affect your day-to-day operations. The factors include economic, industry, legal, regulatory, political, social, cultural and technological issues.

•Market Analysis- You need to define and characterize market you are in. This analysis will describe market itself, its opportunities, market segments, customer needs and competition.

•Issues and opportunities- This would be SWOT analysis part of your plan. It should contain Strengths, Weaknesses, Opportunities and Threats of your business, as well as resulting issues.

•Goals- This is where you transform your overall mission and objectives into actual financial and marketing goals. This would help in identifying tools and means to operate your business and measure rate of success of your efforts.

•General Marketing Strategy- The 'goals' chapter explained what you want to achieve in very specific terms. This portion indicates how you would accomplish those goals in more descriptive terms.

•Specific Marketing Strategy- It details product, price, promotion, and place of distribution. It provides detailed direction for all four areas of your plan.

•Specific Marketing Programs- It details exactly what you will do, when you will do it, and who will do it for each of P's in specific marketing strategy.

•Risk Analysis Planning- This chapter presents major risks resulting with plan and corresponding contingency measures. •Sales Forecast- This includes number of units you expect to sell and resulting revenue. The projected sales forecast tells of how you quantify results from selling your products and services.

And finally,

•The Budget- This chapter shows planned expenditures brought about by marketing activities.

Your marketing plan is a guide in determining where you want to go and how to execute your strategy to get to your goal. It should be clear, concise and well-thought. There are several agencies and companies available that can help you create a professional marketing plan. For a fee, they will be able to direct you through every step and provide you with detailed instructions and examples.

This article was created for the sole purpose of propagating information that may be related to catalog printing and other industries to which it may be of interest.