Over time, your Ideal Client Profile will change as you raise your standards, alter your business plan or add new products. To be prepared for such re-evaluations, take note of who you are really attracting to your business: who is asking questions, who is buying, and who is subscribing to your newsletters. Keep track of these things over time, analyze patterns you see and use information to your best advantage when deciding on, and marketing to, your ideal client.

Answer these “Ideal Client Questions”

If you are completing area below using Word 2000, use gray shaded area, which will expand as you type. If you print this page, you’ll have enough space to write your answers in areas provided.

Age, gender, sexual preference, religion and whatever demographics fit.

What attributes do they posses? (Passion, consistency, committed)

What are they passionate about?

Where do they live? Where do they work?

What types of people, places or things do they like?

How do they learn and where do they like to go to learn?

What do they read? When do they read it? Where do they read?

What shops, Web sites, etc. do they purchase products from?

What meetings, groups, and classes do they attend?

What type of people are you attracting to your business?

Add answers to other questions you determine are important here.

© 2002 Maria Marsala, President of Maria's Place: Coaching, Consulting and Courses. Maria works with daydream believers individually and in groups to custom-design systems and solutions that create professional success. For a free consultation or to subscribe to our e-zine visit http://www.CoachMaria.com

6. Many business owners place a pricing structure on their websites. Using industry name, plus word "rate" or "fees", you can find those sites on Internet.

7. Determine your hourly rate. What is your time worth?

8. Call similar businesses, outside your local area, for their prices. If you're not their competition, you have a better chance to be told score.

9. Visit stores that sell product you're interested in selling to determine their pricing system.

10. Ask everyone you know "if" and "what" they will pay for "x".

11. Use your Ideal Client Profile (ICP) http://www.coachmaria.com/ebooks/business2.html) to create different pricing packages. The packages can differ in length of time, products, and/or services. This way, you can offer a variety of affordable pricing plans. Many business owners who provide a service offer packages... from coaches, to web designers to virtual assistants.

© 2002 Maria Marsala, President of Maria's Place: Coaching, Consulting and Courses. Maria works with daydream believers individually and in groups to custom-design systems and solutions that create professional success. For a free consultation or to subscribe to our e-zine visit http://www.CoachMaria.com