Creating Your First Web Site, Part 2

Written by Lisa Maliga


Continued from page 1

When one has reached a page rank status they will usually not welcome newcomers which is what someone with a new web site is – a 0 page rank. But all sites begin that way and here you’re learning what Google looks for when it ranks pages so your PR can start moving up. PR is determined by many factors including links coming from other sites to yours, longevity of site, quality of information and keywords found withinrepparttar site, andrepparttar 132358 number of pages your site contains. In other words, Google’s search engine [or any major or minor search engine or directory] will spot a 100-page site sooner than it will a single web page.

Many web masters create a links page and add anything that comes along. That’s not alwaysrepparttar 132359 best idea and Google doesn’t list more than 100 links per page anyway. Others will separate their links page into subjects so that a gardening web site is grouped in an appropriate category, as would a financial site being with others withinrepparttar 132360 same category.

A better way to add links is to have them on appropriate pages that can be reached from your main page. For example, if you’re designing an eCommerce site that caters to cat care products and have an entire page devoted to selling vitamins, it would be a good idea to add links to that page for such related items as vitamins for children, vitamins for dogs, pet shampoo, health care products, and other topics that are both closely and somewhat-closely related. This would be helpful for both you andrepparttar 132361 other company’ site you are linking with. It will also ensure that your vitamins page will get more visitors than if there were no links listed there.

While it’s more advantageous to have others linking to you, this is more difficult to do when you’re an unestablished online presence.

Announce Your Web Site When you have a new web site that you’ve spent a long time working on and think it’s a significant addition torepparttar 132362 WWW, you want others to know it’s out there. First, have it analyzed at http://www.sitereportcard.com Keep statistics on a weekly or monthly basis to monitor your web site’s progress. 1. Press Release - Writing a press release is a great way to increase your web site traffic and generate more interest in your web site and any products or services you might be selling. Below you’ll find four links to major free press release sites. Additionally, they provide information on how to write effective press releases. Your press release will be seen by more people, get put intorepparttar 132363 search engines faster, and you can followrepparttar 132364 statistics and upload photos if you pay forrepparttar 132365 service. Here are four places where you can send out your information for free. http://OpenPress.Com http://PRBot.Com http://express-press-release.com http://www.prweb.com

2. Write Articles - Getting your web site noticed by writing articles is another effective method for announcing your web site’s arrival. Of course you must be able to write well, or be able to hire someone, about your chosen topic. Another candlemaking company online will not provide tons of enthusiastic response, but if you have been handcrafting candles for 20 years and can provide some helpful tips for those just starting out, you will increase your audience and hopefully your customer base. Additionally, writing articles establishes your online credibility.

3. Submit to Search Engines & Directories - This is a way to make sure more than your immediate family and friends see your site. When providing information about your site to these directories, you will oftentimes have to include a reciprocal link on your site. There are paid search engines and directories that will get your web site indexed within a matter of days, but many of them will also dorepparttar 132366 same service, only taking weeks or month, for no charge.

The efforts you make to get your web site designed in a professional manner and put ontorepparttar 132367 web, whether it’s to show your business as an online catalogue or your personal site as an inspiration to others. For those of you launching an eCommerce site, followingrepparttar 132368 above steps will get you more traffic and sales.

http://www.lisamaliga.com ~ Lisa’s Library of Writing offers advice on publishing, adult figure skating, aromatherapy, web design, and Internet promotion. This is the home of fiction and nonfiction writer Lisa Maliga.


One In A Million - Make Your Site Stand Out

Written by Steven O. Ng


Continued from page 1

The second URL looks much better, doesn't it? Other thanrepparttar fact that it's shorter and easier to read, it has other advantages going for it.

Looking atrepparttar 132357 first URL, a smart shopper will immediately know that you are an affiliate, and instead of visiting your site, he might himself sign up as an affiliate, and buyrepparttar 132358 products via his own affiliate site, earningrepparttar 132359 commission himself. That's one less sale for you.

Also, search engines loverepparttar 132360 second URL. The URL indicates that it might not be an affiliate program, and might have something original to benefit internet surfers. Generally, unique domains will rank higher than affiliate URLs, because ofrepparttar 132361 perceived value ofrepparttar 132362 uniqueness.

In addition, note thatrepparttar 132363 second URL has a domain that contains great keywords that surfers will key into search engines. Domains with keywords in them tend to do better inrepparttar 132364 search engine rankings as well.

A great place to get your own domain is at Namecheap. You can visit them at:

http://www.onlinebiz-help.com/namecheap.html

b) Do Something Else

Now that you have your own domain, what do you do with it?

Marketing research has shown again and again that having a website that just sells a product doesn't do as well as websites that provide value-added service. Visitors will immediately know that you're trying to get them to buy something, and they'll immediately leave.

Note: Most internet surfers searchrepparttar 132365 internet looking for information, not to buy stuff!

Having said that, you can changerepparttar 132366 angle of your website by offering information. Create a website to helprepparttar 132367 visitor by providing information that they want, and then sellrepparttar 132368 affiliate program or network marketing product onrepparttar 132369 side.

For example, you can create a website that teaches visitors how to cook Italian dishes; how to prepare Italian salads; how to take care of their utensils.

This will makerepparttar 132370 visitors more at home and will get them to trust you. Once you have their trust, you can ask them to subscribe to your money-earner, a great program that collects a recipe directory, like:

http://www.recipe-swap.com/members/akuma6

Isn't that easy? The key is to get visitors to trust you by providing themrepparttar 132371 information they want, then follow up with your affiliate program.

Steven is the webmaster of http://www.onlinebiz-help.com/ - Your Guide To Internet Business. His website provides various resources on affiliate programs and internet marketing advice. Check them out! webmaster@onlinebiz-help.com


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