Creating Your First HTML Ezine

Written by Maria Marsala

Continued from page 1

For businesses,repparttar plusses of using HTML ezines are:

~~ many business owners, who userepparttar 124298 internet, and maybe your ideal client have HTML email capacity. ~~ even AOL 6.0 includedrepparttar 124299 use of HTML mail for their users. ~~ readers are more apt to read your ezine because they look "inviting" and "fun" ~~ readers are more apt to tap onrepparttar 124300 links, too.

Steps To Create Your HTML Ezine #1

1. Create a web page as you usually would and insert your newsletter.

2. Go intorepparttar 124301 source of your webpage (the HTML code) and make sure that allrepparttar 124302 links are authentic links. These are complete links and look like this but withoutrepparttar 124303 "." inrepparttar 124304 code:

<.a href="" rel="nofollow" width="100" height="100" alt="Picture">

instead of?

<.a href="images/mariamarsala2.jpg" rel="nofollow" width="100" height="100" alt="Picture">

3. Upload your newsletter webpage to your website.

4. Next, open your email program and make sure thatrepparttar 124305 format is set to "HTML" (not as text).

5. Open an email. Putrepparttar 124306 cursor inrepparttar 124307 message and tap down a few lines.

6. Go back torepparttar 124308 top ofrepparttar 124309 message again and type in a message for individuals who have requested your newsletter, but perhaps cannot read HTML newsletters. The message I use (withoutrepparttar 124310 "." inrepparttar 124311 code) is...

If you cannot seerepparttar 124312 colors or picture on this email, you can read this newsletter here: <.a href ="">

7. Then go back to your newsletter page on your website. ~~ "Select all" onrepparttar 124313 page or tap onrepparttar 124314 control (CTRL) then (A) buttons on your keyboard. ~~ "Select copy" onrepparttar 124315 page or tap onrepparttar 124316 control (CTRL) then (C) buttons on your keyboard

8. Go back to your email, a few lines after step #6 where you will "paste" - (CTRL) then (V) your webpage into your email program.

9. Then send yourself a copy to see how it looks. If pictures are missing... it's becauserepparttar 124317 links are not complete links (Step 2)

Steps To Create Your HTML Ezine #2

If your email program allows you to create your own stationary, like Outlook does, tap on help and use your index to learn how to "create stationary". You'll learn to create a stationary template for your ezine. Then each time you want to create your ezine, you pull up this special stationary.

A Few Free Template Resources 4 U

Web Site Kits and Templates from Canada >From Jim's World >Fromrepparttar 124318 UK

Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter or download our free business ebook at


Written by Mary Anne Hahn

Continued from page 1


Time consuming: It takes me an average of five hours to put together each issue of my own ezine, WriteSuccess. That does *not* include writing my own articles for it, surfingrepparttar 'Net in search of markets and writers' sites for each issue, promoting my ezine on various announcement lists, trading ezine ads with other publications that complement mine, reading and responding to emails received, and subscribing or unsubscribing readers who can't do so themselves. Ezines, at leastrepparttar 124297 good ones, are labor-intensive ventures.

Challenging: This "con" could also be a "pro," depending on how you look at it. Maintaining a consistent, high quality ezine over months and years takes a great deal of dedication and motivation. You need to truly loverepparttar 124298 topic of your ezine in order to stick with it for any period of time.

And you can't take your readership for granted, either. In recent weeks, a few of my favorite ezines have disappeared offrepparttar 124299 face ofrepparttar 124300 Web, with or without a warning fromrepparttar 124301 publisher/editor. Not only was I disappointed that I would no longer receive their ezines, but--even ifrepparttar 124302 ezines were revived--I would greatly hesitate to swap ads or pursue joint ventures with them inrepparttar 124303 future, due torepparttar 124304 unreliability ofrepparttar 124305 publishers.

Not all fun and games: Ezine publishers get *a lot* of spam! We also sometimes get nasty-grams from people who forgot they'd ever subscribed to our 'zine inrepparttar 124306 first place. And of course there arerepparttar 124307 unexplained unsubscribes that occur after each issue, which hurt a little, seeingrepparttar 124308 amount of time and effort you invested putting it together.


Is ezine publishing hard work? Absolutely. But, at least from my perspective,repparttar 124309 tangible and intangible rewards more than compensate forrepparttar 124310 drawbacks. If anything, I enjoy publishing WriteSuccess today more than I ever did.

In a world made even smaller byrepparttar 124311 Internet, you can reach potential clients and readers aroundrepparttar 124312 globe. Publishing your own ezine is an outstanding way to accomplish that.

Mary Anne Hahn is a freelance writer who wants to encourage people to follow their own dreams. She also publishes "WriteSuccess," a biweekly ezine of ideas, information and inspiration for writers. To subscribe,

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