Creating The Perfect Newsletter

Written by Mitchell Harper

Continued from page 1

Listing recent article and forum posts in your newsletter is a tried and trusted method of pulling visitors back to your site. Simply listrepparttar ten most recent articles and forum posts that have been added to your site. If you don’t have a forum on your site, then checkout VBulletin at In my newsletter, I show visitorsrepparttar 124330 ten most recent article posts in a list, like this:

-- Latest Articles @ -----------------

There have been a total of 13 new articles posted inrepparttar 124331 last two weeks. They are shown below:

- Working With PHP Data Types ...

If you have more than 1,000 newsletter subscribers, then you should be including sponsor ads with each issue sent out. I usually include two or three five lined (65 characters per line) ads in mine. The key to effectively marketing a brand or product in your newsletter is to choose those that interest your visitor. For example, if you run a shoe store, include a promo by a shoe company that linksrepparttar 124332 visitor to their site to download a discount coupon.

One last thing I always include in my newsletter is an option for visitors to unsubscribe. I make it clear at bothrepparttar 124333 top and bottom of my newsletter that they can unsubscribe at any time, like this:

This isrepparttar 124334 bi-monthly newsletter from If you would like to un-subscribe at any time, please send an email to with "unsubscribe" inrepparttar 124335 subject field.

---------------------------------- How often should you send your newsletter? ----------------------------------

It all depends onrepparttar 124336 amount of new content published on your site and how many visitors your site has. Let’s say that Fred Black runs a site about tennis and receives 4,000 unique visitors per day. Fred also receives an average of fifty new newsletter subscribers each day. His site has been running for six months, so he has around nine thousand newsletter subscribers in his database.

Let’s also say that Fred is a busy man and coach’s tennis too. He coaches five people for one hour each every day, so he doesn’t really have that much time to add new content to his site, which he updates once every 4-5 days.

In this scenario, Fred should send out a monthly newsletter that summarizesrepparttar 124337 new content posted on his site, any new messages in his forum, as well as a couple of paragraphs aboutrepparttar 124338 latest tennis news, such asrepparttar 124339 winner ofrepparttar 124340 recent Australian Open.

How frequently should you send your article then? Well, as a good rule of thumb,repparttar 124341 smaller your site,repparttar 124342 less frequently you should send out your newsletter. If you’re adding new articles to your site everyday and have a nicely populated subscriber list, then sending a newsletter every day is not uncommon. Onrepparttar 124343 other hand, if you only receive a couple of hundred hits per day, then you’d be better of sending your newsletter monthly, and spending more time on promoting your site.

---------------------------------- How should you "speak" to your visitors? ----------------------------------

Notice inrepparttar 124344 title for this section that I have quotedrepparttar 124345 word speak, to indicate that I am referring to it an abstract sense? When you send your newsletter out, most of your visitors will assume that it’s been compiled by a couple of guys that help run your site and that it’s only going out to get them back to your site, or for them to click onrepparttar 124346 ads included in your newsletter.

You have to change their mind set so that they are receptive to your newsletter and its contents. Talk to your visitors like they’re your friends, and you’re just emailing them to catch up. As I mentioned earlier, I have another guy, Todd, who manages our newsletter. When Todd takes overrepparttar 124347 second half of writingrepparttar 124348 newsletter, here’srepparttar 124349 line he uses to introduce himself:

Hi guys, Todd here... how's everyone going?

See how he introduces himself and makes you feel like there’s actually a person composingrepparttar 124350 newsletter? Too many newsletters are just marketing junk. If you want to create a healthy subscriber base, then make sure you address your visitors like Todd has, maybe even spare a paragraph or two to tell them about what’s been going on in your life?

Whichever way you do it,repparttar 124351 more comfortable your visitors feel when your “speaking” to them through your newsletter,repparttar 124352 more likely they are to trust you, re-visit your site, and click on your sponsor ads.

---------------------------------- In Closing ----------------------------------

Well, there you have it… my list of secrets that I use whenever I send outrepparttar 124353 bi-monthly issue of my sites newsletter, devXPress. If you don’t send out a newsletter because you don’t haverepparttar 124354 faintest clue of what to include in it, then hopefully this article has given you some creative inspiration to start one.

If you already send out a newsletter, does it include everything I have mentioned in this article? If not, maybe you’d like to take some tips from this article and use them to better-equip your current newsletter?

Either way, a newsletter isrepparttar 124355 best way to communicate with your visitors and invite them back to your site by providing them with useful, informative, free content that is sent to them on a regular basis.

If you’d like to see a sample of my newsletter, then you can subscribe for free by sending an email to withrepparttar 124356 keyword "subscribe" inrepparttar 124357 subject field.

Mitchell Harper is the founder of DevArticles provides its visitors with useful, informative articles and news on ASP, PHP, and .NET, as well as links to FREE EBOOKS, tips and tricks that you wont find anywhere else! To see what it’s all about, visit devArticles right now at

Newsletter Publishing Made Easy!

Written by BB Lee

Continued from page 1

2. An easily amused individual repeatedly fills in an auto responder form on your web-site with fake names and email addresses, causing corresponding email to bounce like a rubber ball all over cyber-space. Meanwhile, his IP address is happily captured byrepparttar auto responder numerous times. Making it easy to identify and report.

1. An individual sends angry email torepparttar 124329 newsletter address requesting immediate removal fromrepparttar 124330 list. They never requestedrepparttar 124331 newsletter. You, like me, run a double opt-in list. The only way for any one to receive a copy ofrepparttar 124332 newsletter is to personally enter their name and email address on a form onrepparttar 124333 website or send an email torepparttar 124334 listserver. Then, they will receive a confirmation email, which they must answer, to be added torepparttar 124335 list. You, like me, do not personally sign up individuals. But, you bite your tongue or deleterepparttar 124336 expletives in your mind and manually removerepparttar 124337 email address from your list when they could have easily removed their email address by clicking onrepparttar 124338 unsubscribe link included in every issue. (But that would requirerepparttar 124339 ability to click a link and perhaps a fully formed thumb.)

----------------------------------------------------------------- BB Lee is Editor/Publisher of SmallBizBits Newsletter. Practical Solutions for Home Biz Management In Each Issue. Join Our List Now For Your Free Ebook Bonus! Subscribe! -----------------------------------------------------------------

BB Lee Is Well Known Editor/Publisher Of SmallBizBits Home Biz Newsletter. And A Gifted Writer Who Has Published Several E-books And hundreds Of Articles Online And In Print.

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