Creating Successful Ad Copy!

Written by Harry Husted


Continued from page 1

Benefits are not "quality and service" or "cheapest". They arerepparttar answers to "why should I keep reading?" or "why should I order?" Make sure to give specifics.

10. Try to place yourself inrepparttar 101113 position ofrepparttar 101114 buyer and understand what they want, and then show them how to fulfill that need. You are selling a solution to a problem, remember that.

11. Remember step 7 above. well, letís expound on that a bit. Be careful with words that you use. For example, saying, "We arerepparttar 101115 best and we are cheaper than everyone else" is too strong, and poorly written. It makes you look like a cheap small business. However, saying, "Serving you with quality and low prices" promises or conveys a benefit torepparttar 101116 reader. Also it usesrepparttar 101117 word "you" andrepparttar 101118 promise is not overstated.

There are certain words that haverepparttar 101119 power to turn prospects on and motivate them to buy. Some examples are:

Free, love, safe, new, benefits, right, you, alternative, security, sale, now, value, fun, save, gain, money, happy, advice, how to, discover, introduce, easy, your, proven, penetrate, suddenly, proud, healthy, guarantee, natural, fast, precious, secret, solution, magic, and comfortable

Words to avoid are:

Buy, difficult, death, obligation, wrong, failure, decision, fail, bad, deal, cost, sell, taxes, liability, worry, loss, hard, and contract

12. Always transfer ownership in your ads to make them more personal by using "you" and "your".

When you are done withrepparttar 101120 ad make sure to put it down and come back to it later when your mind is clear and refreshed. Then readrepparttar 101121 ad and edit it if needed. Then, after you are satisfiedrepparttar 101122 ad is good, submitrepparttar 101123 ad to as many classified ad sites as possible. If your ad is well written you will start receiving inquiries within 24 to 48 hours.

But donít stop there. Keep on updatingrepparttar 101124 ad on a consistent basis, evaluatingrepparttar 101125 results. You want to find out what ad pulls inrepparttar 101126 greatest responses.



Harry Husted is a freelance writer, copywriter, instructor and computer expert, living in Edison, NJ. He has published a computer repair and copywriting book. His Web site is http://www.thecomputersociety.com. You can write him at husted@thecomputersociety.com.


A New Breed of Autoresponder, Auto Message Setup

Written by Beka Ruse


Continued from page 1

Here is Matt's original autoresponse message:

Hi LEAD NAME,

Thanks for stopping byrepparttar All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Matt M. matt@all-natural-pharma.com 918 Awl St. Natural, PA 22314

Notice thatrepparttar 101112 message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt's leads will receive a message personalized with his or her own name. Notice, also, that Matt's name and address are atrepparttar 101113 end of repparttar 101114 message.

--------------------------------- Case Study: Downline Dan andrepparttar 101115 New Breed ---------------------------------

Dan is one of Matt's downline representatives. He's ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan's account came pre-packaged with Matt's marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt's messages to his customers! All ofrepparttar 101116 basic content is Matt's, but Dan's contact information is onrepparttar 101117 letters. Here isrepparttar 101118 autoresponse that Dan sends to his potential customers:

Hi, LEAD NAME

Thanks for stopping byrepparttar 101119 All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Dan D. dan@pharma-ceuticals.com 5 Farm Way Sootuh, TN 88457

Notice thatrepparttar 101120 contact name and address atrepparttar 101121 end ofrepparttar 101122 e-mail are Dan's, but thatrepparttar 101123 greeting atrepparttar 101124 beginning of repparttar 101125 message still includesrepparttar 101126 name of Dan's lead.

--------------------------------- Mission Accomplished ---------------------------------

With Matt's experience in hand, Dan is now marketing more successfully than ever before. And he isn'trepparttar 101127 only one - Matt's entire downline is now using his marketing messages! Matt's commissions are growing exponentially.

Matt and Dan's situation is not unique. Any network marketer with an established downline can take advantage ofrepparttar 101128 opportunities available in an auto message setup system. There's no better way to put more auto in your autoresponder.

Beka Ruse is the Business Development Manager at AWeber Systems, Inc. AWeber offers one of the first available automatic message setup systems. http://www.aweber.com/a/p219/ams.htm


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