Benefits are not "quality and service" or "cheapest". They are answers to "why should I keep reading?" or "why should I order?" Make sure to give specifics.

10. Try to place yourself in position of buyer and understand what they want, and then show them how to fulfill that need. You are selling a solution to a problem, remember that.

11. Remember step 7 above. well, let’s expound on that a bit. Be careful with words that you use. For example, saying, "We are best and we are cheaper than everyone else" is too strong, and poorly written. It makes you look like a cheap small business. However, saying, "Serving you with quality and low prices" promises or conveys a benefit to reader. Also it uses word "you" and promise is not overstated.

There are certain words that have power to turn prospects on and motivate them to buy. Some examples are:

Free, love, safe, new, benefits, right, you, alternative, security, sale, now, value, fun, save, gain, money, happy, advice, how to, discover, introduce, easy, your, proven, penetrate, suddenly, proud, healthy, guarantee, natural, fast, precious, secret, solution, magic, and comfortable

Words to avoid are:

Buy, difficult, death, obligation, wrong, failure, decision, fail, bad, deal, cost, sell, taxes, liability, worry, loss, hard, and contract

12. Always transfer ownership in your ads to make them more personal by using "you" and "your".

When you are done with ad make sure to put it down and come back to it later when your mind is clear and refreshed. Then read ad and edit it if needed. Then, after you are satisfied ad is good, submit ad to as many classified ad sites as possible. If your ad is well written you will start receiving inquiries within 24 to 48 hours.

But don’t stop there. Keep on updating ad on a consistent basis, evaluating results. You want to find out what ad pulls in greatest responses.

Here is Matt's original autoresponse message:

Hi LEAD NAME,

Thanks for stopping by All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Matt M. matt@all-natural-pharma.com 918 Awl St. Natural, PA 22314

Notice that message greeting uses a variable, (LEAD NAME). The variable ensures that each of Matt's leads will receive a message personalized with his or her own name. Notice, also, that Matt's name and address are at end of message.

--------------------------------- Case Study: Downline Dan and New Breed ---------------------------------

Dan is one of Matt's downline representatives. He's ordered his own follow up autoresponder through Matt. Since Matt is using Auto Message Setup, Dan's account came pre-packaged with Matt's marketing messages. Dan personalized those messages to himself by answering a few questions in his Online Control Panel. Now Dan is sending his own personalized version of Matt's messages to his customers! All of basic content is Matt's, but Dan's contact information is on letters. Here is autoresponse that Dan sends to his potential customers:

Hi, LEAD NAME

Thanks for stopping by All Natural Pharmaceuticals web site today! We hope you come back soon!

Best Regards, Dan D. dan@pharma-ceuticals.com 5 Farm Way Sootuh, TN 88457

Notice that contact name and address at end of e-mail are Dan's, but that greeting at beginning of message still includes name of Dan's lead.

--------------------------------- Mission Accomplished ---------------------------------

With Matt's experience in hand, Dan is now marketing more successfully than ever before. And he isn't only one - Matt's entire downline is now using his marketing messages! Matt's commissions are growing exponentially.

Matt and Dan's situation is not unique. Any network marketer with an established downline can take advantage of opportunities available in an auto message setup system. There's no better way to put more auto in your autoresponder.