Creating Sites That Work For You

Written by James T Kendall

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They Get Noticed

Nothing else really matters if nobody ever sees your site. Thankfully if you have a site with a good interface and good, timely, content you can build an audience for it.

Unless you are a Big Corporation with thousands to spend on advertising,repparttar first step is to get your site listed inrepparttar 132053 largest search engines and directories. This sounds simple, but doing it correctly takes quite a bit of info and time. First of all, you have to knowrepparttar 132054 difference between a search engine and a directory.

A search engine has a database of web pages - a user visits it, asks it a question and it returns relative web pages. AltaVista is an example. A directory is a categorized collection of web sites - a user visits and chooses a category they are interested in and "drills down" to find what they are looking for. Yahoo! isrepparttar 132055 best known directory.

Many search sites blendrepparttar 132056 line between search engines and directories, but when promoting a site, you need to treat them a little differently. With search engines, you don't stop with your index page. Make sure every single page of your web site gets indexed by allrepparttar 132057 large search engines. With directoriesrepparttar 132058 most important thing is to make sure your site is listed inrepparttar 132059 correct category.

We believe thatrepparttar 132060 most important place to be listed is in Yahoo! Next we suggest getting all your pages listed inrepparttar 132061 Inktomi database that handlesrepparttar 132062 spill over search results for Yahoo! and also powers HotBot, Direct Hit, Canada, Anzwers, and others. Finally we suggest getting all pages listed in The Open Directory Project, AltaVista, Infoseek, Lycos, Excite in that order and then concentrating onrepparttar 132063 smaller search engines.

While these tips will not by themselves guarantee you a successful web site, they will point you inrepparttar 132064 right direction. Take an hour and surfrepparttar 132065 web checking out web sites that work - do they employ these three principals? Does your web site?

James T Kendall is the Chairman and CEO of eWeb-Corp. He puts these promotional principles into practice for TurboPromo -

Four Ways To Make Your Web Copy SELL!

Written by Ron Sathoff

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3. Now comesrepparttar main body of your web page copy. Start by describingrepparttar 132052 pain and frustration your product or service can solve. This is where you really hookrepparttar 132053 reader. People LOVE to read aboutrepparttar 132054 pain in their own lives. "Asrepparttar 132055 price of gas rockets skyward, you find more and more of your tight budget is squandered atrepparttar 132056 gas pump. One by one you're having to droprepparttar 132057 good things in life just so you can pay for GAS!"

4. Follow that with a bulleted list that namesrepparttar 132058 features of your product or service. Next torepparttar 132059 features, listrepparttar 132060 benefits each benefit brings. People are in a hurry. Bulleted features and benefits are quick to read.

5. Finally, put links to your order page about a third ofrepparttar 132061 way downrepparttar 132062 page, atrepparttar 132063 middle ofrepparttar 132064 page, and atrepparttar 132065 end ofrepparttar 132066 page. Many of your best customers make up their minds quickly. You don't want them to have to hunt allrepparttar 132067 way downrepparttar 132068 page to findrepparttar 132069 link to buy.

You bet, these are very simple points. But you would be amazed how many sites that aren't selling are fouling out on these small but essential copy techniques. Try them on your opening page-and watch sales grow!

Ron Sathoff provides marketing advice, expert copy writing, and a big selection of promotion packages. Read all his helpful marketing ideas at Reach him at or 801-328-9006.

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