Creating Sales Letter Lists That Make Your Customer’s Drool

Written by Karon Thackston


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4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors”, instead say “The inside, life-changing secrets of 12 mentors.”

Let’s do one together. We’ll userepparttar example of a widely-known book. See if you can guess what book it is.

You’ll get:

·10 time tested, proven guidelines for personal and business success. ·The one investment that can multiply your wealth by 100 fold almost immediately. ·Little known advice that guarantees your future – eternally. ·The inside, life-changing secrets of 12 mentors – learn from their victories and failures!

Can you guess what book it is? It’s The Bible! Usingrepparttar 121482 list method, we’ve been able to pull out some ofrepparttar 121483 benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.

As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and userepparttar 121484 4-step process outlined above. You’ll be knockin’ ‘em dead in no time!

FINALLY! The 1st copywriting course that takes you step-by-step throughrepparttar 121485 process of writing emotion stirring, profit generating copy AND gives yourepparttar 121486 LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com



Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at businessessentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com.


How a 7th grader taught me a valuable marketing lesson

Written by Erik Lukas


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We got out and walked towardsrepparttar courts. What’srepparttar 121481 marketing lesson, you ask? Repetition. Repetition. Repetition. It's been proven in traditional media like direct mail that a consumer must be exposed numerous times to a sales message before a firm getsrepparttar 121482 optimal number of sales. In direct mail, it can go as high asrepparttar 121483 7th mailing or more before you getrepparttar 121484 bulk ofrepparttar 121485 orders. The online environment presents a different challenge. Online we must either get immediate action from a skeleton site with no further interaction, or create a more personal system with lots of contacts. An ezine isrepparttar 121486 perfect place to develop a rapport with your subscribers that allows you to cut down on this rule of repetition. Or, you can use it along with repetition, by repeatedly offering your newest product to your readers. But, please, if you're going to do this, reword your offer every time. This will berepparttar 121487 most effective way to present your offer. Now, of course, you don’t want to irritate your visitors with your repetition like my younger brother did. You just want to get your message in front of them enough times that it actually gets their attention. And if you ever, ever run into me and say "nah nah nah nah" to me, I will not buy from you. I will clock you. But if you present your sales message to me repetitively in a professional, yet personal manner, I may become a paying customer.



Erik Lukas is the publisher of “Erik’s Marketing Soapbox”, and some people are even crazy enough to subscribe to it. Erik delves into web site promotion, direct marketing, and all sorts of online advertising. You know, the good stuff. To subscribe to his weekly newsletter, go to: http://lukasink.wso.net/FormMailExample/form_mail.htm


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