Marketing: Creating Sales Letter Lists That Make Your Customer’s Drool

Creating Sales Letter Lists That Make Your Customer’s Drool

Written by Karon Thackston

Continued from page 1

4. An effective list uses lots of adjectives. Don’t just state “The secrets of 12 mentors”, instead say “The inside, life-changing secrets of 12 mentors.”

Let’s do one together. We’ll use repparttar example of a widely-known book. See if you can guess what book it is.

You’ll get:

·10 time tested, proven guidelines for personal and business success. ·The one investment that can multiply your wealth by 100 fold almost immediately. ·Little known advice that guarantees your future – eternally. ·The inside, life-changing secrets of 12 mentors – learn from their victories and failures!

Can you guess what book it is? It’s The Bible! Using repparttar 121482 list method, we’ve been able to pull out some of repparttar 121483 benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.

As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and use repparttar 121484 4-step process outlined above. You’ll be knockin’ ‘em dead in no time!

FINALLY! The 1st copywriting course that takes you step-by-step through repparttar 121485 process of writing emotion stirring, profit generating copy AND gives you repparttar 121486 LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at businessessentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com.

How a 7th grader taught me a valuable marketing lesson

Written by Erik Lukas

Continued from page 1
We got out and walked towards repparttar

courts. What’s repparttar 121481

marketing lesson, you ask? Repetition. Repetition. Repetition. It's been proven in traditional media like direct mail that a consumer must be exposed numerous times to a sales message before a firm gets repparttar 121482

optimal number of sales. In direct mail, it can go as high as repparttar 121483

7th mailing or more before you get repparttar 121484

bulk of

orders. The online environment presents a different challenge. Online we must either get immediate action from a skeleton site with no further interaction, or create a more personal system with lots of contacts. An ezine is repparttar 121486

perfect place to develop a rapport with your subscribers that allows you to cut down on this rule of repetition. Or, you can use it along with repetition, by repeatedly offering your newest product to your readers. But, please, if you're going to do this, reword your offer every time. This will be repparttar 121487

most effective way to present your offer. Now, of course, you don’t want to irritate your visitors with your repetition like my younger brother did. You just want to get your message in front of them enough times that it actually gets their attention. And if you ever, ever run into me and say "nah nah nah nah" to me, I will not buy from you. I will clock you. But if you present your sales message to me repetitively in a professional, yet personal manner, I may become a paying customer.

Erik Lukas is the publisher of “Erik’s Marketing Soapbox”, and some people are even crazy enough to subscribe to it. Erik delves into web site promotion, direct marketing, and all sorts of online advertising. You know, the good stuff. To subscribe to his weekly newsletter, go to: http://lukasink.wso.net/FormMailExample/form_mail.htm

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