Finding Your Own Profit Trails There is one aspect of Internet market that is new and vastly different from anything that has ever been presented in history of open market commerce. Opportunities for small budget entrepreneur are literally boundless, and potential for business growth is no longer limited by sky. It reaches into outer space!

Opportunities for you to create multiple profit trails are literally wide open - limited only by your own degrees of desire, motivation, and ingenuity. And every action you take in developing your business should create another profit trail that leads straight back to you.

Now, rather than bore you with a bunch of theory, let me show you real profit trails I have leading back to me as of this writing:

=> Direct sales of products I have developed.

=> Direct sales of resale rights products I've bought.

=> Promotion of other people's products for affiliate commissions - meaning dozens of excellent "mini-trails" and an unlimited potential to create more.

=> Monthly residual income from referrals I've made to various programs, webhosting services, etc. - again, potential to create more "mini-trails" is limited only by my own degrees of desire, motivation, and ingenuity.

=> Sales of my own skills as a service for fee - ie. adcopy writing, webmastering, etc.

Like pharmacist, I'm not depending on any single profit trail to provide my total income. And I have more trails in works.

If you're not already doing so, I suggest you get busy right away, and create as many profit trails as it takes to get you to top of your own mountain. You're sure to enjoy view.

_________________________________________________ Dan B. Cauthron - 'anti-guru' - has been involved in direct marketing for more than 30 years. Join his NEWS Letter list for weekly original articles and insights plus a 7-Volume complimentary eMarketing Library. Visit here: http://www.DanBCauthron.com or email this autoresponder for latest issue mailto:subscribe@DanBCauthron.com __________________________________________________ © Copyright 2003 - Dan B. Cauthron All Rights Reserved Worldwide

Moving that message to members of your target audience is next, and you have a wide choice of communication tactics to do job. Everything from speeches, emails and personal contacts to press releases, radio and newspaper interviews, special events and lots more.

By this time, you’ll be wondering whether you’re making any progress. Best way to tell is to interact once again with members of that key target audience. Ask much same questions you used during your first perception monitoring session.

The difference second time around is that you’re watching carefully for altered perceptions. Were you successful in straightening out that inaccurate belief? Does it appear that you turned around that awful rumor, or made headway in clarifying that misconception?

Not enough progress to suit you? Take another look at your communication tactics and consider expanding both mix and frequencies. And review your message. Is it clear enough? Were your supporting facts and figures as strong and persuasive as they might be?

As you increase tactical pressure, you’ll begin to notice positive changes in perceptions of members of your target audience. In time, this will lead to kind of behaviors you seek and, thus, successful completion of your public relations effort.

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