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We, as prospective buyer, keep calculating this inner score in background. The sales copy attempts to win us over by scoring maximum acceptance points, provoking action to buy.
You know when you get a gut feeling 'to buy or not to buy', this is our inner score keeping system I am talking about.
It regulates our buying behaviors and helps us make buying decisions.
Thus, when a prospect interfaces with a sales letter offer, it instinctively prompts this decision making process. It all comes down to a final response to offer.
Ultimately, prospect will either accept offer to buy... or reject offer and leave.
Hence: The Inner Score Keeping System.
The overall message I am suggesting here is to learn to think like a buyer if you want to get on other side of sale... selling side.
Of course we all have plenty of buying experience. But, since we do no not usually think about process when we buy, we miss boat on knowing what actually makes us buy.
In other words, when we buy, we are not considering all of elements that add up to final buying decision. We just buy or pass on offer.
However, there is much to be learned from this and thinking like a buyer is by far best way to unlock your prospect's mind to make sale!
By Michael Nicholas (c) 2005
Michael Nicholas is the author of, Order Button Triggers. His ground breaking ebook focuses on how to get prospects to click the order button to buy. Featuring over 30 years of Internet marketing experience combined, Michael brought in top marketers to tell how they do it. Click for FREE info== ==> http://www.orderbuttontriggers.com/special-report.htm