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Remember that most consumers, even if they swear otherwise, purchase products that they desire, and not products they need. Self-gratification and self-improvement always lay behind buying impulse.
Offer Useful Content First
Are you giving your subscribers useful information? You need to win them over first with lots of high quality, free content before you begin making offers. Your sales pitches should be periodic in nature.
It's a really bad idea to flood your list with offers every single day of week. If you want, you can bury an affiliate link or two in each newsletter as long as it points to a useful resource in context of your content. Just go easy on special offers, though.
The best way to prime your subscribers is through scarcity. Your offers should be something subscribers look forward to receiving, rather than something easily predictable.
Calls to Action
When you do finally send an offer to your list, don't be shy about letting your subscribers know what action you want them to take. If you want them to buy a product, sign up for a membership, visit a site, etc..then offer them link and tell them to go for it.
Sprinkle your link several times throughout copy for maximum effectiveness.
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Dave Maschke is the owner of multiple websites, and lives in Ohio with his wife and daughter