Creating Messages That Get Optimum Results

Written by David Masachke

Continued from page 1

Remember that most consumers, even if they swear otherwise, purchase products that they desire, and not products they need. Self-gratification and self-improvement always lay behindrepparttar buying impulse.

Offer Useful Content First

Are you giving your subscribers useful information? You need to win them over first with lots of high quality, free content before you begin making offers. Your sales pitches should be periodic in nature.

It's a really bad idea to flood your list with offers every single day of repparttar 108018 week. If you want, you can bury an affiliate link or two in each newsletter as long as it points to a useful resource inrepparttar 108019 context of your content. Just go easy onrepparttar 108020 special offers, though.

The best way to prime your subscribers is through scarcity. Your offers should be something subscribers look forward to receiving, rather than something easily predictable.

Calls to Action

When you do finally send an offer to your list, don't be shy about letting your subscribers know what action you want them to take. If you want them to buy a product, sign up for a membership, visit a site, etc..then offer themrepparttar 108021 link and tell them to go for it.

Sprinkle your link several times throughoutrepparttar 108022 copy for maximum effectiveness.

Dave Maschke

----- Are you ready to find out howrepparttar 108023 BIG online companies make money giving away free downloads? You can applyrepparttar 108024 same technique to your website today... Visit now to find out how. -----

Dave Maschke is the owner of multiple websites, and lives in Ohio with his wife and daughter

Live Brainstorming Session

Written by Angelique van Engelen

Continued from page 1

What DO we get at when we get at what we normally miss out on? And DO we miss out? Or does what we can't afford to miss out on catch up with us anyway?

Days that we are opening restaurants for anorexix are here. Really, since last December. How about launching something with a statement. Something like "Soon, human beings don't have to think anymore and they'll still be thinking". Sounds like a reproach to technology - it's also been said 1,000 times of poetry.

So we live in days that a restaurant caters for anorexics. A real-life manifestation of something we think of as an unviable concept made into a commercial venture, a marketable concept.

We really are so overmarketed in our entertainment that this new theme restaurant probably doesn't even stand out any more. We can go around feeding anorexics andrepparttar poor girlies probably won't feel in any way forced to eat. Solves their problem by creating a new layer in indifference on a wider scale.

Perhaps this is a consolation for those girlies with enough energy left to be onrepparttar 108017 lookout for healthier anger ventilation opportunities: ofrepparttar 108018 stutterers, 80 is male.

The mind's mission RIGHT NOW is getting on target. Do you feel it coming? The next thought you're likely to produce is something to do with doing your very best and losing a stutter. A marriage of idea and form! Perhaps we nearing some arrival point. Perhaps not. We only hope we've set you off.

Angelique van Engelen runs, an Amsterdam based freelance copywriting agency. She has lived and worked in the Middle East and London for over six years before returning to her home country, the Netherlands. Aside from writing web content, she specialises in writing sales copy, feature articles and research reports.

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