Creating Link Popularity - Without Getting Banned

Written by Dan Thies

Continued from page 1

Get The Links Indexed! It doesn't do you any good to set up links ifrepparttar search engines never find them. You can submitrepparttar 128191 pages that link to you, but most search engines nowadays won't index them unless there are other links to those pages somewhere onrepparttar 128192 web. Consider adding a "resources" page to your site, linked from your home page, with links to allrepparttar 128193 individual pages that link to you.

How To Make Sure Your Links Get Indexed In order to ensure thatrepparttar 128194 links pointing to your site get indexed, you really have to take an additional step, and set up a second domain and website. The gardening website inrepparttar 128195 above example might need a partner site like "" with a single page pointing to allrepparttar 128196 links pages you've set up.

Once you've set uprepparttar 128197 secondary domain, add a link to it from your main site's home page, and wait forrepparttar 128198 search engines to index it. Don't forget to link back to your primary site, of course - not just your home page, but any content pages as well. You should submit this additional site torepparttar 128199 same directories that you use to list your primary site.

It also helps to ask for an additional link to your secondary domain when you set up links swaps. Just explain howrepparttar 128200 secondary site helps both partners, by adding link popularity and helpingrepparttar 128201 links pages get indexed. Any sensible webmaster will gladly addrepparttar 128202 second link.

What Happens Now? Asrepparttar 128203 link popularity of both of your sites grows, they begin to feed on each other. Don't neglect to track any search engine referrals to your secondary site - if they grow to a high level, you may want to turn it into more than just a links page. If you've done a good job of optimizing your primary site, though, chances are your secondary site will never outrank your primary site on any search.

If you take these initial steps today, and commit to a program of link building for ten minutes a day, your site's traffic will begin to rise dramatically within just 2-3 months, and it should only get better if you stick withrepparttar 128204 program.

I wish you success.

Dan Thies has been helping his clients (and friends) promote their websites since 1996. His latest book, "Search Engine Fast Start," is available at

How To Get Listed Prominently on Yahoo!

Written by Don Crowther

Continued from page 1

will score better than: Garden tools, including compost makers, rakes, shovels and more forrepparttar term “compost makers.”

Keep in mind though, that this second example will score better on searches forrepparttar 128190 term “garden tools” which is searched on 70 times more frequently than “compost makers.” You need to know what terms people are actually using to search for sites like yours. How to do that isrepparttar 128191 subject of another article, butrepparttar 128192 easiest method is still Overture’s (formerly Goto’s) tool, (currently located at Make sure that if you’re going to go to allrepparttar 128193 work to rank high against a specific search term, that it’s one that people are actually using to search for your site!

It’s vital for you to not only know what you are truly selling, but also what is being searched on in your category.

4. Other factors. Every search engine applies certain weights to certain site criteria and change those weightings frequently. Atrepparttar 128194 moment, Yahoo is doing that in several areas, which may change:

A. Placement in Yahoo’s categories. Yahoo has not abandoned their old category structure, just changedrepparttar 128195 way they list search results. They currently seem to be giving higher rankings to those sites that are categorized underrepparttar 128196 top category for a given search term rather thanrepparttar 128197 lower priority categories.

B. Giving more weight to hyphenated URL’s than non-hyphenated URL’s withrepparttar 128198 same keywords. Thus (everything else being equal) would score better than This is especially true ifrepparttar 128199 keyword is notrepparttar 128200 first element inrepparttar 128201 URL: would score better than

C. Penalizing sites that have numbers or early-in-the-alphabet letters before repparttar 128202 keyword (probably in reaction to those who tried to beat their old alphanumeric ranking system): probably won’t even show up inrepparttar 128203 first several pages of their listing.

D. Not differentiating between .com’s, .net’s, .org’s, etc. This opens up opportunities to achieve top rankings through purchasing alternative domains torepparttar 128204 .com standby. (Caution we have no idea howrepparttar 128205 new .info, .biz etc. domains will fare in Yahoo’s new structure, so approach these with caution).

Several key issues are not yet clear at Yahoo: 1. There is no indication of popularity or link popularity affecting rankings. Yahoo is tracking click-throughs so it won’t be surprising to see popularity affecting rankings inrepparttar 128206 near future. Link popularity may be farther out, as Yahoo isn’t currently spidering sites, but we wouldn’t be surprised to see an acquisition or licensing deal inrepparttar 128207 future.

2. There are several thousand sites that are paying extra to be listed atrepparttar 128208 top ofrepparttar 128209 category pages as sponsored sites. Yahoo has now significantly decreasedrepparttar 128210 value given to those paying partners by shunting as much as 75% of their search traffic off ofrepparttar 128211 category pages and into their search pages. They stand to lose millions of dollars in sponsorship revenues inrepparttar 128212 next few weeks if they don’t quickly find a way to bring those sponsored links ontorepparttar 128213 search results pages in addition to their category pages.

All of these changes are vital for internet marketers to understand. Not only will they most likely result in additional traffic to Yahoo, but for those who understand these changes it can yield major benefits of extra traffic, sales and profits!

Don Crowther is the founder of a company dedicated to helping companies build their sales and profits through the techniques used by the masters of Internet marketing. For more information on NetMarketingMasters or to subscribe to their free online marketing newsletter, visit

    <Back to Page 1 © 2005
Terms of Use