1) The first thing to remember is that some search engines don't recognize Meta Description tag. These search engines will often simply take first few lines of text in body of your page and display that as description. Hence, you must ensure that first few lines of text in your page are attractive to human beings.

2) Ensure that as many sentences as possible in page contain your target keyword once. The keyword shouldn't just be placed on an ad hoc basis - way keyword is placed in every sentence should actually make grammatical sense and repetition should be such that your human visitors do not feel that you have deliberately repeated a particular phrase throughout page. This is not only important from point of view of ensuring that your readers don't get a bad impression of your site, but also from point of view of search engine optimization - search engines may penalize your page for spamming if they find that you have randomly repeated keyword throughout page. Also, while repeating keyword in page, try to repeat keyword once near top of page and once near bottom.

3) Make sure that your paragraphs are not too long - each paragraph should be no more than 3 or 4 sentences long. This is because people on web simply don't have time or inclination to read long paragraphs.

4) Try to ensure that page contains links to other pages with keyword being present in text under link. This can often lead to a higher ranking for your page.

5) If possible, link to other pages which have keyword in file names. This can again lead to a higher ranking for your page.

6) There is no hard and fast rule regarding total number of words that should be present in KRPs. As a rule of thumb, try to ensure that there are between 500-600 words. However, if number of words falls a bit short of or exceeds this limit, don't worry too much.

Once you have created page, ensure that name of file in which it is saved contains keyword and that individual words of keyword are separated by hyphens. In this case, name of file would be travel-to-australia.html. This will get you a higher ranking in few search engines which give a lot of emphasis on keyword being present in file name.

That's it! When you want to target another keyword, simply create another KRP for it using procedure outlined above.

After you have created KRPs, you cannot simply upload them to your site and submit them to search engines. This is because search engines take a rather dim view of pages which only contain outgoing links to other pages but do not contain any incoming links from other pages. The search engines may penalize sites which have such pages.

What you need to do is to directly or indirectly link KRPs with your home page. If you are going to create many KRPs for your site, it will be impractical to link home page directly with all KRPs as this will needlessly clutter your home page. Hence, what you should do is to create a separate page in your site called a Sitemap page (name it something like sitemap.html). Add links to all KRPs from Sitemap page. The text that you use to link to a particular KRP should be same as keyword that KRP is being optimized for. Hence, link to travel-to-australia.html file should say "Travel to Australia".

Now, some search engines refuse to spider pages which only contain links to other pages and nothing else. Hence, if Sitemap page only contains links to KRPs but contains no other content, search engines may ignore this page. Hence, what you can do is to add a short description of content of each of KRPs after you have added a link to that KRP in Sitemap page. This ensures that search engines will not ignore this page.

After doing all this, simply link home page of your site with Sitemap page using a text link. Then, submit your home page, Sitemap page and each of KRPs to search engines. When you are submitting these pages, to be on safe side, make sure that you submit no more than 1 page per day to any search engine - otherwise, you run risk of some search engines ignoring some of pages you have submitted. You can submit your site by going to individual "Add URL" pages of each engine. Or, in order to save time, you can use our free submission tool which helps you submit your site manually to search engines, without having to go to individual "Add URL" pages of each engine. The tool is available at http://www.1stSearchRanking.com/t.cgi? 4901&submission.htm

Follow all rules that I have outlined in this article and you can soon see your search engine blues disappear for ever!

Sumantra Roy is one of most respected search engine positioning specialists on Internet. To have Sumantra's company place your site at top of search engines, go to http://www.the-easy-way.com/main.html 4901 For more advice on how you can take your web site to top of search engines, subscribe to his FREE newsletter by going to http://www.the-easy-way.com/newsletter.html

Angela Hoy, Writers Weekly There are writers newsletters aplenty. And then there’s Writers Weekly. What does site and owner have to do with web design, specifically? They are proactive protectors of writers and creative people, in general. Hoy stands up for rights of freelancers by refusing requests of tightwads who solicit her to recommend writers to work for 3 bucks an hour on copy for them so they can make millions while writers starve. Hoy encourages ethics of hard work by way of informative how-tos. And Angela Hoy, with husband and co-owner, Richard Hoy, pours an acid tongue on plague that is scamming POD publisher or conniving money-charging agent—in a section of her [their] site called “Whispers and Warnings.” For newbie, novice, wannabe freelancer, or even for work at home woman or man creating a website she/he wants safe from scummy scammers, www.writersweekly.com is an advisory imperative.

Robert Woodhead of Self Promotion.com Finding www.selfpromotion.com shaved centuries off of not only my design and development but my publishing and promoting site. With uncluttered pages and cutting-edge (constantly updated) information, Woodhead (who even makes self-effacing jokes about his name) walks a web wannabe through every stage of process, and then provides [shareware] support by helping you submit your site to hundreds of search engines and indexes that you need to have crawl your site for rankings—the latest (2004) must-have for any online business.

Of course, if you were to look at my Favorite Files, at 900+ categories, subcategories, and links, you would find that many others pulled my smart ass up by seat of pants. I name a few of these helpful gurus here, too:

Andrew Starling’s Top Ten Sites Compared, in Web Developer’s Virtual Library at www.wdvl.internet.com

Jill Whalen’s www.highrankings.com

Jim Heath at www.viacorp.com

Keith Instone’s www.usableweb.com, 970 Links about Web Usability

Kevin Lee’s Free Keyword research Tools and Keywords revisited at Click Z Network, www.clickz.com

The PSP Interactive Zone, www.pspiz.net

www.smallbusiness.sbc.yahoo.com

Assistant Professor Stan Ketterer’s Design Fundamentals Newswriting/ Newsletter coursework at www.cas.okstate.edu

Stephanie Hetu at www.stephaniehetu.com

Sumantra Roy’s SEO course, Choosing Correct Keywords for a Site, at www.thejunglemarketer.com

Karen Zoldan of www.bridgemarketing.com

As you might have figured out, I write this not to share any of my own personal technological truths—which are wanting. I write this not to embellish careers of any affiliates. I don’t have an affiliation with nor do I know people in Top Five—who do not need my small time embellishment or exposure. I write this not to show off how hard I worked to create an entity I had no previous knowledge of creating—though how I do like to brag.

I compose this guide to humble myself to fact that I was flying by seat of my pants in most cases—except where I was lucky enough to intuit some strategies.

I compose this guide to honor those who put in way more than 300 piddly hours of research, study, and practice to find out what works to make it work even better.

And I compose this guide to help you avoid even 300 (not so piddling when you are doing it yourself) hours of stitching and tearing out stitches of britches of a tailoring project. Smarty pants just had to do it hard way. May your way be easier.