In addition to great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice.

They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased.

Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver same content in format of an e-book and bring it into world in a matter of days or weeks instead.

Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com.

Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at same time offering you opportunity to learn in action as you challenge yourself to create something totally unique.

Now is time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as orders come rolling in.

My message to them is if you can’t convince me you can be successful in near term, why should I believe you’ll be successful in long term.

You should be able to see near term clearly. You should know your business, market, and tactical plans for next few to several quarters. If you can’t convince me you can be successful now, your chances of being successful later are slim to none.

If you say you’re going to achieve something this year, you should be able to detail tactics used to achieve it.