Once you are done with editing, it's time to recompress and convert images for use on Web! Depending on your needs, resize images to either 72 or 96 PPI and save them as GIF or Jpeg. Take your time and use many of Web features of your paint application; experiment to see what is best compromise between image size and quality.

Items to consider:

High, medium or low compression.

Colors: 16, 32, 64, 128, 256

Dither/no Dither

Of course, there are more detailed works on editing images for use on Web; this article doesn't pretend to be on par. Yet and still, by following simple guidelines above, you'll be able to produce some very decent images for your website.

More resources:

http://www.putertutor.net/ Super tutorial site for all things graphic.

http://www.mccannas.com/pshop/menu.htm Very well written instruction for graphics applications

http://www.websitetips.com/graphics Excellent gateway site to all good graphic design tutorials and learning resources.

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by Francisco Aloy

(C)2004 FRancisco Aloy ============================================= Agreement reminder, not part of article: Please include my working hyperlink in resource box. Remove paragraph before posting.

1) The first thing to remember is that some search engines don't recognize Meta Description tag. These search engines will often simply take first few lines of text in body of your page and display that as description. Hence, you must ensure that first few lines of text in your page are attractive to human beings.

2) Ensure that as many sentences as possible in page contain your target keyword once. The keyword shouldn't just be placed on an ad hoc basis - way keyword is placed in every sentence should actually make grammatical sense and repetition should be such that your human visitors do not feel that you have deliberately repeated a particular phrase throughout page. This is not only important from point of view of ensuring that your readers don't get a bad impression of your site, but also from point of view of search engine optimization - search engines may penalize your page for spamming if they find that you have randomly repeated keyword throughout page. Also, while repeating keyword in page, try to repeat keyword once near top of page and once near bottom.

3) Make sure that your paragraphs are not too long - each paragraph should be no more than 3 or 4 sentences long. This is because people on web simply don't have time or inclination to read long paragraphs.

4) Try to ensure that page contains links to other pages with keyword being present in text under link. This can often lead to a higher ranking for your page.

5) If possible, link to other pages which have keyword in file names. This can again lead to a higher ranking for your page.

6) There is no hard and fast rule regarding total number of words that should be present in KRPs. As a rule of thumb, try to ensure that there are between 500-600 words. However, if number of words falls a bit short of or exceeds this limit, don't worry too much.

Once you have created page, ensure that name of file in which it is saved contains keyword and that individual words of keyword are separated by hyphens. In this case, name of file would be travel-to-australia.html. This will get you a higher ranking in few search engines which give a lot of emphasis on keyword being present in file name.

That's it! When you want to target another keyword, simply create another KRP for it using procedure outlined above.

After you have created KRPs, you cannot simply upload them to your site and submit them to search engines. This is because search engines take a rather dim view of pages which only contain outgoing links to other pages but do not contain any incoming links from other pages. The search engines may penalize sites which have such pages.

What you need to do is to directly or indirectly link KRPs with your home page. If you are going to create many KRPs for your site, it will be impractical to link home page directly with all KRPs as this will needlessly clutter your home page. Hence, what you should do is to create a separate page in your site called a Sitemap page (name it something like sitemap.html). Add links to all KRPs from Sitemap page. The text that you use to link to a particular KRP should be same as keyword that KRP is being optimized for. Hence, link to travel-to-australia.html file should say "Travel to Australia".

Now, some search engines refuse to spider pages which only contain links to other pages and nothing else. Hence, if Sitemap page only contains links to KRPs but contains no other content, search engines may ignore this page. Hence, what you can do is to add a short description of content of each of KRPs after you have added a link to that KRP in Sitemap page. This ensures that search engines will not ignore this page.

After doing all this, simply link home page of your site with Sitemap page using a text link. Then, submit your home page, Sitemap page and each of KRPs to search engines. When you are submitting these pages, to be on safe side, make sure that you submit no more than 1 page per day to any search engine - otherwise, you run risk of some search engines ignoring some of pages you have submitted. You can submit your site by going to individual "Add URL" pages of each engine. Or, in order to save time, you can use our free submission tool which helps you submit your site manually to search engines, without having to go to individual "Add URL" pages of each engine. The tool is available at http://www.1stSearchRanking.com/t.cgi? 4901&submission.htm

Follow all rules that I have outlined in this article and you can soon see your search engine blues disappear for ever!

Sumantra Roy is one of most respected search engine positioning specialists on Internet. To have Sumantra's company place your site at top of search engines, go to http://www.the-easy-way.com/main.html 4901 For more advice on how you can take your web site to top of search engines, subscribe to his FREE newsletter by going to http://www.the-easy-way.com/newsletter.html