Creating Demand with Email Newsletters

Written by Julia Hyde

Continued from page 1

1. Write it yourself. By farrepparttar cheapest approach inrepparttar 124185 long term is to write it yourself. If you enjoy writing and if you have lots of ideas for content, then this may berepparttar 124186 best option. Only you can decide.

2. Hire Writers to Write for You. If you're not comfortable writing content yourself, you may want to consider hiring a professional writer to write it for you. There are plenty of freelance writers who specialize in writing newsletter articles. You'll find several at

3. Get Content from Online Article Directories. A low-cost option is to get content from article directories, such as,, and Articles posted on these sites are generally free, as long as you includerepparttar 124187 writer's byline when you publish.

Design your template

Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces sorepparttar 124188 content is easier for readers to digest.

HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better thanrepparttar 124189 other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide.

Ready, Set, GO

You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send.

However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk.

Email newsletters, are possibly one ofrepparttar 124190 most effective marketing tools available to online businesses. Exploit this opportunity and youˇ¦re almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success.

Julia is an independent copywriter and consultant specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit to sign up or email Julia at for details.

Gemstone literature an amazing experience all over the world.

Written by Alain Darbellay

Continued from page 1

Atrepparttar time ofrepparttar 124184 great dryness inrepparttar 124185 south, sapphire samples are found onrepparttar 124186 ground, several centuries after their first discovery. Actually, one ofrepparttar 124187 most beautiful quality inrepparttar 124188 world is just leaving ground. Rare Stones Safari

The Yellow orthoclase from Itrongay, was found in eluvium, but comes from a pegmatite with diopside of a very special type, which presentsrepparttar 124189 single characteristic to be made of transparent minerals only.

About Ilakak

It is inrepparttar 124190 accesses ofrepparttar 124191 downwards brook named Ilakaka thatrepparttar 124192 first sapphires were found in 1998. The excavations followrepparttar 124193 gravel deposits whichrepparttar 124194 Madagascans call lalam' bato, (the way of stones.)

The essential characteristic ofrepparttar 124195 Isalo formations is their main constitution of soft sandstones, very permeable, badly cemented which disaggregate easily on surfaces by giving thick siliceous sand coverings. Sakalama This sapphire of natural color, therefore untreated was found in alluvium inrepparttar 124196 sandstones. This is why it does not have any more its original shape. The first deposits consist of conglomerates, gravels and sands, One finds there elements of rocks and minerals: quartz, feldspars, micas, zircons, tourmalines, ilmenites, magnetite, monazite, rutile, chrysoberyls, corundum. Andranondambo Area The occurrences ofrepparttar 124197 Andranondambo area were industrially exploited since 1993 and have been almost abandoned few years later. Actually, it is very difficult to exploit sapphire direct inrepparttar 124198 mother rock, becauserepparttar 124199 corundum is not concentrated enough. This sapphire was sold as a Kashmir Sapphire by some dealers onrepparttar 124200 international market.

Pakistan Gem Safari The Northern areas conceals treasures, such of rubies, emeralds, sapphires, aquamarines, topazes, tourmalines etc. This is atrepparttar 124201 occasion of one of our visits inrepparttar 124202 valley, that some children tolled us that they found some fragments of emerald inrepparttar 124203 Swat river. Gem Adventure (novel)

The plane landed early – something extremely rare onrepparttar 124204 AirMad line serving Tananarive. Mrs. Nory was standing onrepparttar 124205 airport's tarmac, right next to a gendarme. She welcomed her daughter Tina coming back from Belgium. © 1987 - 2004 All rights reserved.

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