The benefit for you is provision of quality content on your web site, attracting targeted visitors via inbound links from search engines. The benefit for author of article is their name and URL in resource box (or 'author bylines'), which builds up targeted traffic to their web site, and builds up their 'brand' and online credibility.

Here are just some places where you can find articles to quickly put up at your web site:

1. http://articlecentral.com 2. http://goarticles.com 3. http://ideamarketers.com

Invite Content

Add a page to your web site where you invite your visitors to submit their content, in return for a link back to their own web sites. This will give you a steady stream of content you can choose from, and save you time in searching for it elsewhere.

As a twist on this, if you create original content on your own site, make it easy for visitors to use it on their own sites - remember, many of your visitors will be actively or passively looking for content for their own web sites. Just make sure they always include a link back to your site in return, so that you stand to benefit too.

Over time, as well as increasing amount of content on your own site, providing your content to others will gradually but significantly increase your traffic levels, and is far more effective than more popular 'link swapping' craze, that usually just leaves your link sitting unclicked in an unvisited links page.

The common phrase is that 'content is king' - Internet is a content-driven medium, and more successful web sites are those with best content. By using some of techniques above, you can increase amount of quality content on your site with minimum amount of effort and expense.

Be sure to give clear information on where, when, and how to register. Offer 800 and Web site registration. Include a mini sales letter-- a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as list of sample questions you can answer. While topics are interesting, it's benefits you write that attract people to call.

9. Make only one offer per follow up contact.

Each time you send out a fre.e tip or report, place a "special offer" at bottom of email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."

For one follow up, offer a fre.e or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.

10. Make your follow up offer enticing.

The biggest mistake coaches and other small business people make is to just list offer in subject line. One creativity coach sends me a notice of his upcoming talks and seminars. His subject line says, "Upcoming Seminars by Joe." Does that move you to open email? Since less than 50% of your lists will open email, put a big benefit in subject line with your name near it. "Double your Clients in 5 Months" That perks up my interest, does it yours?

Follow up means giving to your potential clients. When you give, many will give back. They will pass your fre.ebie on to their associates and friends and even keep information in a file.

Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business.