* More and more merchants are integrating their physical store locations and their Websites, so that two aren't separate selling points for company, but rather work together to make profits. These kinds of systems lead to more sales and greater customer satisfaction.

* Innovative businesses are combining power of Internet with ease and popularity of television to create new interactive media. With these systems, a person who is watching TV can use a wireless mouse to find out more about a product that he or she sees, including how much it costs and closest place to buy it, all based upon viewer's individual information and location.

These examples help show that future of Internet is going to be based upon innovative ways that it is combined with media with which we are already familiar. As business "entrepreneurs," we should keep a close eye on these kinds of developments, so that we don't get left behind.

Create a headline for your copy that extols virtues of one of your advantages. Then have your copy introduce other two points. This keeps your sales copy from becoming overburdening with too much for busy customers to think about.

Of course, many serious prospects want all information they can get. Save your complete list of features and benefits for a second all-you-can-read page.

Stressing main points and advantages of your product works well on your web page, but it's a great way to structure a radio or televion commercial, too.

Radio and television are excellent buys for many small businesses. It's pretty affordable to advertise through these mass media outlets, not to mention they also allow you to advertise to a very specific audience.

Radio stations format their programming for certain age groups and life styles. Whether you want to reach blue-collar men between ages of 25 and 35, or white-collar women over 50; there is a radio station for you.

Cable TV systems are dramatically increasing number of channels they offer. New low- power TV stations are popping up everywhere. Soon, thanks to new digital technology, regular broadcast stations may be able to split their single channel into several. All these new channels need advertising to survive. Many are offering very affordable rates easily in reach for small business people.

Start by calling sales departments of radio and TV stations. Ask about rates for advertising at different times of day. Also ask about package deals, where you get a price break for buying a number of spots over time. Keep in mind kinds of audiences you'll be reaching.

After you have all of this information, you can look at demographics of your audience and decide if it would be better to push your product or service as a necessity or a luxury. Remember to stress most important points for a better response.