Creating A Search Engine Copywriting Plan

Written by Karon Thackston

Continued from page 1

4) Use Keyword Phrases In Headlines and Sub-headlines - IF it makes sense to do so. You will not blow your rankings if you have no keyword-filled

or other tags. If your headline sounds stupid with keywords in it, don't use them. There are countless sites online that rank highly which have no keywords inrepparttar headline.

5) Use Keyword Phrases Once or Twice Per Paragraph - Again IF it makes sense. Remember what I keep repeating? None of these guidelines are carved in stone. Read your copy out loud. If it sounds stupid or forced, take out some keywords or find ways to rework them so they flow more naturally.

6) Use Keyword Phrases In Bold, Italic or Bulleted Lists - IF it makes sense to do so. Don't automatically bold or italicize every instance of your keywords. It will make your page look stupid, and your visitors will wonder what kind of drugs you've been doing!

7) Do NOT Use Keyword Phrases As Substitutes For Generic Terms - For example, do not replace every instance ofrepparttar 105140 generic word "cruise" withrepparttar 105141 keyphrase "Mexico cruise vacation." Your copy will sound ridiculous.

We offer Mexico cruise vacation packages onrepparttar 105142 most popular Mexico cruise vacation ships torepparttar 105143 most breathtaking Mexico cruise vacation destinations. Oh please!!

8) Use Keyword Phrases As Anchor Text In Links - This is certainly not always possible. If your primary keyphrase is "Mexico Cruise Vacation," you absolutely should not write every link to include that phrase. However, if you can include keywords in anchor text within body copy or in text navigation links, you might score a little extra credit.

9) Test and Track - Lastly, and above all, please remember, it may take some tweaking to get your page to convertrepparttar 105144 way you want it to. All customers are notrepparttar 105145 same, and all sites are notrepparttar 105146 same. All keyphrases are notrepparttar 105147 same. There is no magic bullet. You'll have to test and track and see what works best for you.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at

How to write your website in 60 minutes

Written by Chris Mole

Continued from page 1

Step 4

Now it’s time to writerepparttar main copy for your home page. Imagine you are chatting one-to-one with your potential client. Tell them why they should choose your business over someone else.

Refer to your list of keywords as you write, and try to use at least one of them in each paragraph, withrepparttar 105137 most important phrase inrepparttar 105138 opening paragraph. Your home page doesn’t have to be long. About 250 words is enough at this stage, to get acrossrepparttar 105139 essential facts.

Make sure you include vital information such as your contact details, street address and opening hours on your home page.

You should be able to complete this in 10 minutes. Total time elapsed, 30 minutes.

Step 5

Next, you’ll need to write a page about your products or services. Start by making a list. This should only take two or three minutes. Then, take each item on then list and say a bit about it. Again, remember you a talking one-to-one with your reader, so don’t be too formal, but try to weave your keywords into your copy.

This isrepparttar 105140 page where you should also include prices, if appropriate.

If you get stuck for words here, don’t worry. You can come back later. But at least you now haverepparttar 105141 basic framework of your page. Later, you can expand this page with more details. Don’t spend more than 10 minutes on this page.

Step 6

Next, write a page called “About Us”, or something similar. If you’re a one-person business, this can be similar to your curriculum vitae. If you’re a larger business, it will includerepparttar 105142 history ofrepparttar 105143 company and its main achievements.

Again, don’t take too long over this. Just jot downrepparttar 105144 key facts, which should only take a few minutes. You should include photos of yourself and your staff on this page, too.

Step 7

Next, write a page called “projects” or “clients” or “portfolio” or something similar, which outlines projects you have done. Make a list at this stage, without worrying too much about filling inrepparttar 105145 details. Again, try to work in your keywords.

If you’re a well-established business, this list may be quite long and you can break it up later into several pages.

Step 8

Next, write a page called “Frequently Asked Questions” or “Questions and Answers”. Think ofrepparttar 105146 top three or four questions related to your business. Make sure one of these includes your prices. This should take another 10 minutes.

Step 9

Finally, write a page with all your contact details. This should take two or three minutes at most.

Step 10

Make sure you spell-check your copy. Read it through a final time and check for grammar. Double check that your main keywords appear on every page.

Now, you haverepparttar 105147 framework for a basic six-page website, which not only tells your potential customersrepparttar 105148 vital information they need to know about your business but also is well placed to rank onrepparttar 105149 search engines.

You really can do this in 60 minutes. If you feel you need professional help to take your website copy a step further, you at least haverepparttar 105150 basic framework that a website copywriter can polish up into really sharp sales copy.

Chris Mole is a freelance website copywriter based near Christchurch, New Zealand. He has more than 20 years experience writing for print, radio and Web media and now specialises in writing truly persuasive sales copy for small businesses.

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