Marketing: Create a Website--Retail Style

Create a Website--Retail Style

Written by Al Hanzal

Continued from page 1
Step Three: Sales Presentation The customer asks to see repparttar

solutions. She wants to see if repparttar 120655

products match her expectations. The sale person makes his presentation and shows how his product solves repparttar 120656

customer’s problem. Step Four: Customer Assurances The customer sees repparttar 120657

solution. She asks questions and raises objections. How is repparttar 120658

solution better than others? What makes it different and better? The sales person provides guarantees and other ingredients to set his solution apart from his competitors. Step Five: Make repparttar 120659

Sale The customer is ready to buy. She wants an easy buying process. She wants it simple and fast. She wants to know repparttar 120660

terms, etc. If you have a simple easy process, you make repparttar 120661

sale. Step Six: Follow Up The final step is a follow up. A good retail business always follows up with their customers. With thank you notes, a mailing list, they build a relationship with repparttar 120662

customer for repeat business. Now compare your website with repparttar 120663

retail buying process.

Al Hanzal has been working in small business for 14 years. He produces easy to use tools to increase small business profits. You can find him at www.innovativesellingskillsforsmallbusiness.com

Coaches, Do You Need More Clients?

Written by Susan Dunn, MA, Marketing Coach

Continued from page 1

HIM: “I know I could get a better job if I could just get focused.” YOU: Well that’s just what coaches do. Have you tried a coach?

8.Ask a friend, colleague, or relative to mention you, and coaching, when they hear others talking about problems, challenges, etc.

9.Ask each of your friends, colleagues and relatives to take 15 of your business cards and disperse them.

10.Next time someone complains to you about someone, suggest they refer that person to you for coaching!

11.Talk to repparttar professionals in your life about coaching. They see lots of people in a day.

When you visit repparttar 120654 dentist or pediatrician, let them know there are coaches who market professionals, help them grow their practices, make more money, get more clients, and get better organized.

At repparttar 120655 same time, suggest referring. Victims of breast cancer do better statistically and survive longer when they’re in a support group. Coaching is support.

Do repparttar 120656 psychiatrists and psychologists in your town know that coaches help with compliance? Do they know coaches have opportunity to refer clients for mental health services? Are there services they’d like to refer for, such as their ADD clients?

12. Whenever you talk with someone who deals with a lot of people (college professor, manager, business owner) they’ll talk about their problems with these people. Suggest coaching!

12.Write about coaching. Your byline will be on there. You’ll get your publicity too.

13.When you hear someone talking about a practical skill they’d like to master, suggest coaching.

There is now a cooking coach, a responsible recovery coach, a coach for expats in Bermuda, a fathering coach, a retirement coach, a coach for women with bipolar disorder, an introverts coach, a breast cancer recovery coach, a tantric coach, and a smoking cessation coach.

14.When you hear someone expressing a need or a challenge, tell them about coaching.

If you aren’t sure there is a coach for that (yet), say, “I bet there’s a coach for that!” Take their card or email address and offer to look it up for them and let them know. Many people do not know how to use search engines and/or may forget to do it. When you get back to your office, look it up on repparttar 120657 Internet. For instance, I just entered “bipolar+coach” on a lark, and yes, there is one!

15.Next time you hear someone complaining about a situation, tell them a coaching success story, either one of your own (confidentially) or one of your colleague’s, or one you’ve read about. 16.If you’re in a store or business that has problems a coach could address, tell them about coaching.

This includes every time you complain. Say “the salesperson was rude AND WOULD BENEFIT FROM COACHING.”

SUGGEST COACHING. HELP PLANT THE SEED.

Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc . I market coaches who want to fill their practices and make more money. Article-writing, ebook writing and launch, press releases, individualized marketing plan, consultation and more. Mailto:sdunn@susandunn.cc for free ezine and put "checklist" for subject line.

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