2. The print ad should appeal to reader’s self – your ad must keep on “you” point of view. It should contain information that will tell how readers will benefit. It shall have a good fighting chance of capturing your reader’s attention by making it seem like an extension to news they’re reading on paper. 3. Your ad should communicate unique advantage your target market shall be getting.

4. The Ad should prove your advantage over other competitors. Testimonials, statistics and endorsements by known people are some convincing ways that your potential customers might appreciate and respond to.

5. Your ad should motivate your customers enough to take action. This kind of response may be won by announcing special offers, discounts, bonus or free demos or trials in your print ad. Keep your target market in mind – your message should be focused on your customer’s needs, not your own.

Aside from these pointers though, know that one of best ways to learn crafting successful print ads is by studying ads already out in prints. By studying them closely and getting readers reactions, you will know what’s best. This creativity exercise makes us learn by example. Creating a successful print ad may be learned from bad examples as much as you can with good ones! -30-

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Lala C. Ballatan is a 26 year-old Communication Arts graduate.

Remember by using this one simple idea you will save yourself a tremendous amount of time and money, and it can take you from a novice to looking like pros almost overnight.

Part 2) This is most important part. You already know gurus in your related field so now you will need to ‘Study gurus’

Learn everything you can from them by joining their mailing lists, enrolling in their mini courses, buying their products, and signing up for their affiliate programs. Let me assure you right now that these gurus will not promote something unless it is a quality product. And reason is reputation is everything on line and if they recommend a bad product then they won’t be a guru for very long.

By enrolling in their mini courses and signing up for their affiliate programs you will receive lots of valuable information that will help your internet business.

Read all emails they send you and check out products they recommend. You may even want to buy a few of these, because they may be very helpful in generating more sales. To increase sales even further try to find 1 or 2 gurus with good copywriting skills and learn as much as possible from them.

Part 3) And after studying these gurus for a while you will be ready for third and final step. ‘Become guru’

After you have been studying these gurus for a while you will have gained more knowledge then most people on internet. And some of these will start asking you for advice. Then they will start buying products from you. And best advice I can give you is to always recommend quality products. Because your reputation is everything online.

Don’t forget to invest your time and money in ‘better copywriting skills’ and ‘advanced marketing techniques’, because both of these will dramatically help to increase your sales. Copyright © Duane Marx

===================== Duane Marx For other free marketing tips please visit: www.internet-checklist.com =====================

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