Business: Create a Powerful Business USP 30 Minutes

Create a Powerful Business USP 30 Minutes

Written by Al Hanzal

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6. Look at two or three of your competitor’s websites or ad’s. Write one or two sentences describing their USP.

7. What does your favorite client or supplier like most about your business solutions?

8. Look at other industries, are their innovations or processes in these industries that you could apply to your business?

9. Now rewrite your USP. Write it in clear language your clients can understand. Make a simple message. Make it specific. Make a bold promise (adding little value gets little money; adding great value, gets you big money) Make it stand for one distinctive thing. Write this in paragraph form and also in a shorter one sentence version that can be easily repeated.

10. Start using this USP in draft form. 30 days later repeat repparttar above exercise. Revise your USP based on your experiences. Complete repparttar 104915 same process in 6 months and you will have a winner.

Being honest about your USP is your most difficult task. You love your business idea. You love your product or service. You think everyone should love and want it. You need to be brutally honest. Is it different or better than what others are offering in repparttar 104916 market place? Is it meaningful to your potential client? Answer these questions honestly. If your USP does not meet repparttar 104917 above criteria, then find aspects of your business, client dreams and expectations, or gaps in your industry where you can meet a customer need that is unique and different from your competitors. Find that aspect of repparttar 104918 business where others are not serving or serving repparttar 104919 client poorly. Go there and create your product or service. Have repparttar 104920 courage to complete this process honestly! You do not always have to be first to think of a particular USP. But you need to be first to use USP in your business. You want to position yourself in people’s minds as repparttar 104921 best with repparttar 104922 particular quality in your USP. Every product is different, every service is different. So find repparttar 104923 difference and market it. Good luck! © Al Hanzal

Al Hanzal has worked in small business environments for the last 14 years. He has written several books and national articles on how small businesses can improve their profits.

STRETCH WRAP OR SHRINK WRAP

Written by Tom Zotter

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Stretch wrap is generally used to hold boxes on a pallet for transport. Stretch wrap is pulled around repparttar

load and stretched. The plastic has a memory and wants to return to its original size. This "elastic band effect" holds repparttar 104914

load tight. Generally stretch wrap comes in 12”, 15” and 18” sizes for hand wrapping and 20”-60” sizes for machine applications. Shrink wrap is available in most even number sizes between 4-20” and is generally “center-folded”, that is repparttar 104915

film is folded over itself to form two layers. The product is inserted between repparttar 104916

two layers and sealed on repparttar 104917

remaining three sides, then shrunk by heat. For more information on these products you can take a look at “Stretch Wrap 101” on our website www.allstarsupply.com.

About the author: Tom Zotter is President of Allstar Supply, Inc., one of the nation’s leading suppliers of both stretch wrap and shrink wrap films. Mr. Zotter can be reached through the website www.allstarsupply.com.

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