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·The length of domain registration… is it greater than one year or less than one year?
·The address of web site owner. Possibly for returning higher relevancy local search results and attaching accountability to domain. ·The admin and technical contact info. This info is often changed several times or completely falsified on spam domains; again this check is for consistency! ·The stability of your host and their IP range… is your IP range associated with spam?
Google’s rationale for domain registration is based on premise that valuable domains are often secured many years in advance while domains used for spam are rarely secured for more than a year.
If in doubt about a host’s integrity I recommend checking their mail server at www.dnsstuff.com to see if they’re in spam database. Watch for red flags!
If your mail server is listed you may have a problem ranking well in Google!
Securing a reputable host can and will go a long way in promoting your web site to Google.
The simplest strategy may be registering your domain several years in advance with a reputable provider thereby demonstrating longevity and accountability to Google. Google wants to see that you’re serious about your site and not a flash in pan spam shop.
Googles Aging Delay has teeth… and they’re taking a bite out of spam!
It’s no big secret that Google relies heavily on links when it comes to ranking web sites.
According to their patent filing, Google may record discovery date of a link and link changes over time.
In addition to volume, quality & anchor text of links, Google’s patent illustrates possible ways how Google might use historical information to further determine value of links.
For example, life span of a link and speed at which a new web site gets links.
“Burst link growth may be a strong indicator of search engine spam”.
This is first concrete evidence that Google may penalize sites for rapid link acquisition. Whether “burst growth” rule applies to high trust/authorative sites and directory listings remains unknown. I personally haven’t experienced this phenomenon. What’s clear for certain though is inevitable end to results orientated link farming.
I would point out here that regardless of whether burst link growth will be tolerated for authorative sites or authorative link acquisition, webmasters will have to get smarter and work harder to secure authorative links as their counterparts become reluctant to exchange links with low trust sites. Now Page Rank really has value!
Relevant content swaps may be a nice alternative to standard link exchange and allow you some control of link page elements.
So what else does Google consider in determining aging delay?
·The anchor text and discovery date of links are recorded, thus establishing countdown period of aging delay. ·Links with a long-term life span may be more valuable than links with a short life span. ·The appearance and disappearance of a links over time. ·Growth rates of links as well as link growth of independent peer pages. Again, this suggests that rapid link acquisition and quality of peer pages are monitored ·Anchor text over a given period of time for keyword consistency. ·Inbound links from fresh pages… might be considered more important than links from stale pages. ·Google doesn't expect that new web sites have a large number of links so purchasing large numbers of brokered links will likely hurt you more than help you. Google indicates that it is better for link growth to remain constant and naturally paced. In addition, anchor text should be varied as much as possible. ·New web sites should not acquire too many new links; it’ll be tolerated if links are from trusted sites but it may be considered spam.
So how do you build your link popularity / Page Rank and avoid penalties?
When it comes to linking, you should clearly avoid hocus pocus or magic bullet linking schemes. If you participate in quick fix link exchange scams, use automated link exchange software or buy hundreds of links at once, chances are Google will interpret your efforts as a spam attempt and act accordingly.
Don’t get caught in this trap… recovery period could be substantial since your host and IP range are also considered!
When you exchange links with other web sites, do it slowly and consistently.
Develop a link management and maintenance program. Schedule regular times every week to build links to your site and vary anchor text that points to your site.
Obviously, links to your site should utilize your keywords. To avoid repetition use lateral keywords and keyword phrases in anchor text since Google wants to see varied anchor text!
Your sites click through rate may now monitored through bookmarks, cache, favorites, and temporary files.
It’s no big secret that Google has always been suspected of rewarding sites with higher click through rates (very similar to what Google does with their AdWords program) so it shouldn’t come as a great surprise that Google still considers site stickiness and CTR tracking in their criterion.
What’s interesting though is Google is interested in tracking behavior of web surfers through bookmarks, cache, favorites, and temporary files (most likely with Google toolbar and/or Google desktop search tool). Google’s Patent filing indicates Google might track following information: ·Click through rates are monitored for changes in seasonality, fast increases, or other spike traffic in addition to increase or decrease trends. ·The volume of searches over time is recorded and monitored for increases. ·The information regarding a web page's rankings are recorded and monitored for changes. ·Click through rates are monitored to find out if stale or fresh web pages are preferred for a search query. ·The traffic to a web page is recorded and monitored for changes… like Alexa. ·User behavior may be monitored through bookmarks, cache, favorites, and temporary files. ·Bookmarks and favorites could be monitored for both additions and deletions, and; ·The overall user behavior for trends and changes.
Since Google is capable of tracking click-through rates to your web site, you should make sure that your web pages have attractive titles and utilize calls to action so that web surfers click on them in search results.
It’s also important to keep your visitors there so make your web pages interesting enough so that web surfers stay some time on your web site. It might also help if your web site visitors added your web site to their bookmarks.
As you can see, Google’s new ranking criterion has evolved far beyond reliance of criteria that can be readily or easily manipulated. One thing is for certain with Google, whatever direction search innovation is going; you can trust Google to be pioneering way and setting new standards!
Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com