Covering All The Bases: How To Make Sure Your Newsletters Get Opened and Read

Written by Roger C. Parker


Continued from page 1

‘June Newsletter: Cutting Employee Absenteeism’ does a better job of promoting newsletter content and encouraging readership.

The headline and first paragraphs ofrepparttar email or covering letter should continue to engage by describing, in increasing detail,repparttar 120423 benefits recipients will gain from reading your newsletter:

-What problems doesrepparttar 120424 current issue address and solve?

-What goals willrepparttar 120425 current issue help your readers achieve?

2.Proof – Next, userepparttar 120426 covering letter to proverepparttar 120427 value of reading your newsletter:

-Case studies – Summarize case studies mentioned in your newsletter.

-Procedures – If your newsletter shows how to do a task, listrepparttar 120428 number of steps or describe one step in detail.

Whenever possible, include testimonials from individuals or clients who have successfully benefited fromrepparttar 120429 ideas described inrepparttar 120430 current issue.

3.Next step – Show how to access your newsletter by:

-Openingrepparttar 120431 email attachment

-Downloadingrepparttar 120432 newsletter from your website. (Make sure recipients can easily locaterepparttar 120433 specific page.)

-Clicking a link, but also include a URL in caserepparttar 120434 link doesn’t work.

4.Promotion – Encourage recipients to pass along your newsletter to associates and friends who might benefit from its content. Plantingrepparttar 120435 ‘sharing seed’ each month can play a big role in increasingrepparttar 120436 size of your opt-in mailing list.

Before distributing, review your newsletter after completing your covering letter. Ask yourself:

-Headline: Doesrepparttar 120437 headline developrepparttar 120438 promise made inrepparttar 120439 letter?

-Content: Does my newsletter actually deliverrepparttar 120440 promised benefits?

Edit and rewrite your newsletter until you can answer ‘yes’ to both questions. And then use your covering letter to persuade recipients to open and read your newsletter.



Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketing-design.com


The Name Game

Written by Penny C. Sansevieri


Continued from page 1

The letters B, C, D, K, P and T are all plosives.

What's especially interesting is that brand names beginning with plosives have higher recall scores than non-plosive names. Several studies ofrepparttar top 200 brand names have made that point. Examples: Bic, Coca-Coca-Cola, Kellogg's, Kodak, Pontiac, etc. ----------------- If you've picked a title for your book or a name for your business or product line that is "unusual" - you might want to checkrepparttar 120422 meaning first. That goes for foreign translation as well. Here are a few examples of names that were chosen withoutrepparttar 120423 proper research:

-In 1997 Reebok issued a mass recall of their new women's running shoe dubbed "Incubus" - a savvy news reporter brought their attention torepparttar 120424 fact that incubus means: "an evil spirit believed to descend upon and have sex with women while they sleep." -Estee Lauder stopped short of exporting their line of Country Mist makeup to Germany when managers pointed out that "mist" in German is slang for "manure." -Trying to be clever,repparttar 120425 folks at Guess jeans placedrepparttar 120426 Japanese characters "ge" and "su" next to a model in Asian magazines, intending them to mean "Guess." But "gesu" translated in Japanese means "vulgar," "low" class" or "meanspirited."

For fun, take a look at some product name origins:

http://www.namingnewsletter.com/where.did.they.get.that.name.htm

Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed repparttar 120427 ranks at Amazon.com torepparttar 120428 #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright  2004 Penny C. Sansevieri



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