Could a Book About Your Company be Worth $1.7 Billion? Building Value Through PublishingWritten by Ray Robinson
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Printing Services involve costs you assume when printing additional copies of your book. These costs are completely based upon page count and book format (paperback, hardcover, trim size, and whether or not you have color pages -- most every book comes with a color cover) -- and they can vary considerably from publisher to publisher. Printing Services for a typical 150 page paperback book can cost from approximately $3.98 per unit at one company to as high as $13.10 at another. Other companies will charge $12,000 to $30,000 to produce your book traditionally (meaning you need to purchase thousands of books from them upfront).
Thousands of successful self-published authors can attest to fact that a strong case can be built for deciding to self publish a book. This argument can be made in your attempt to build your company credibility in market (and thereby increase overall revenues or revenue-per-sale) or if you'd just like to add a high-return product to your overall marekting campaign. A good example is a market research firm who learns everything possible about purchasing habit at ultra high end of market -- purchasers inhabit most wealthy zip codes, send their children to ulitimate in private schools, and spend $50,000-plus on their cars. You would be quite right in thinking that ultimate purchasers of a book on how to successfully conduct focus group for these people and identify their purchasing habits is a group that is incredibly small. But, what if your company provided these types of services to companies who needed it? Tiffany's, other high end retailers, and ad agencies that cater to these retail establishments. The customers who need information in this book are willing to spend quite a bit to get to it... The owner of this research firm self-published a 150 page book that sells primarily through Web site -- at $275 per book! Average sales are less than 250 copies a year -- yet that's around $70,000 in book sales -- what piece of marketing material do you have that actually more than pays for itself?
There are of course no guarantees that your book will work (as with any marketing piece -- but you'll have a great book on your bookshelf that separates your and your company from competition.
Ray Robinson is a partner in Dog Ear Publishing http://www.dogearpublishing.net a self publishing company specializing in delivering "high touch" services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment.
MUG AN AUTHOR DOT COMWritten by Eddie Bruce
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Show them their book covers with their names proudly displayed. Now they really do believe in miracles and gushing email letters from your new authors might make you doubt your own criminal credentials. Copy and paste them into your website immediately, on a page headed "Testimonials." Where else could you acquire so much free publicity available for reference when ungrateful hacks questions your motives? They'll start to worship your logo so give them a church where they can pay homage. Supply an Authors Message Board. Here they will exchange books and website links and discuss all sorts of trivial things like how grateful they are to have a book published without editing or critique. A few resident cheerleaders will emerge, thankful to be big fish in a very shallow literary pond. Eventually many will post messages that might prove thought provoking. Remove these messages immediately and ban such troublemakers from cult forum! Grateful newbies will always outnumber those who have wised up. DIVIDE AND RULE! Those messages will be amongst your website's prime assets and you will link to them ad nauseam in your standard "don't take that tone with us" email letters sent to whiners under oxymoron "Author Support." Ignore most of disparaging communications whether by email or snail mail and never use your own name in correspondence or on your website if you can avoid it. Your new names will be Author Support Team and Info Centre.
Incredible though it may seem, some of more affluent will let you mug them over and over again, while more discerning might employ a lawyer to demand return of their material. Berate them for their ignorance of publishing world, but if they carry a real threat offer to release them, but only if they sign an agreement to keep their mouths shut. Where else but in DOT COM world could you force a victim to beg to have his or her own property returned?
A Company name? Universal Publishing? Publish World? How does PublishAmerica grab you? Sounds just about right, doesn't it? But a word of caution; even Internet scams tend to have a limited life span, so when search engines that brought new customers start generating links to websites exposing your racket then you know day of reckoning is nigh. It will be painful, but you must accept fact that scam has run its course and release your writers from their contracts before you suffocate in a heap of lawsuits.
Enjoy! While it lasts.
Eddie Bruce is retired and writes Scottish and English short fiction. His varied works, often semi-autobiographical, reflect the ordinary man's eternal struggle to find a niche in life. Some of his acclaimed stories can be read at http://www.adrifterslegacy.co.uk