•Are you saying something new? If you want people to invest time and money to read your book, you have to tell them something new. Too many authors attempt to reword or rehash old ideas that others have stated over and over. While you should use other people’s works to substantiate claims or add credibility to your message, make sure your central idea is fresh and unique. How can you make sure your approach is new? Incorporate results of a survey you personally conducted. Include case studies from your own business or life. Interview people who can contribute facts and information. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue. Many authors are afraid to state a new opinion on a topic that others have covered. They think they may turn people off or offend. Remember that people like controversy, so if your book can stir things up and make people think twice about something, you’ll have a greater chance of creating a buzz about your book.

•Are your writing skills up to par? You could have best idea in world, but if your text is filled with errors, is poorly organized, or is difficult to understand, no one will want to read it. Before you write too much of your book, brush up on your writing skills by attending a writing class, studying a writing guide, or hiring a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, and then strive to imitate that style. Gear your writing to your intended audience as much as possible. If you’re unsure whether your writing skills make grade, consult with a professional editor or ghostwriter who can rework your writing and bring it up to publishing standards. Don’t let poor writing skills ruin your best-selling idea.

Start Writing Now Writing a book is no small undertaking. When you can answer “yes” to each of above questions, you’ll be on your way to transforming your idea into a publishable piece of work. Take time to nurture and develop your idea before you start writing so you can be sure to create best book possible. A little pre-planning and foresight is all it takes to give your book most market appeal.

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© 2004 Andrea Susan Glass and WritersWay.com. Any reproduction of this article in any manner is prohibited without consent of WritersWay.com or author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”