Costly Web Copy Pitfalls

Written by Vanessa Selene Williams

Continued from page 1

Quick tip: Visit your site. Doesrepparttar copy contain more “we,” “me,” and “I” statements than “you” and “your?”

Marco…Polo Have you ever visited a site to be sold onrepparttar 108069 product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably atrepparttar 108070 top or bottom. Then put more detailed contact information on your contact page.

Rarely read but really important. Justrepparttar 108071 presence of terms and conditions and privacy policies instills confidence in your product. It also easesrepparttar 108072 minds of your more anxious customers.

Vague, iffy, testimonials Testimonials arerepparttar 108073 easiest and perhapsrepparttar 108074 best way to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service.

Vanessa Selene Williams an independent writer who writes for businesses and corporations. She currently offers 30-minute and 60-minute critiques and consultations. To learn more about Vanessa and her services visit her online at or email her at

Writing Guarantees that Sell

Written by Vanessa Selene Williams

Continued from page 1

Guarantees fall into five very overlapping categories:

1. The Money-back guarantee – This ensures that you customers won’t waste their time or money. It also protects customers ifrepparttar product breaks or fails. You can also offer a prorated money back guarantee afterrepparttar 108068 originally guarantee’s terms have lapsed. 2. The Satisfaction guarantee – This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness withrepparttar 108069 benefits your services. 3. Price protection guarantee – This can either lock inrepparttar 108070 price, ensuringrepparttar 108071 price and payment terms won’t change or increase -- think life insurance. Alternatively, ensure that they won’t find a lower price – think office supply superstores. 4. On-time guarantee – This helps subduerepparttar 108072 fears in time-crunched patrons. Businesses like printers, car repair shops, and cable companies could benefit from this type of guarantee. 5. Absolutely No Question Asked guarantee – This can be applied towards anything. A major problem: You’ll probably never learn your weak spots, if you never haverepparttar 108073 opportunity to ask questions.

Include a guarantee in your next copywriting project. Whether you’re writing web copy, a brochure, or a sales letter, a strong guarantee will dissolve your customers’ reluctance and help spur sales. I guarantee it.

Vanessa Selene Williams is an independent writer for businesses and corporation. To learn more about her, visit her online at or email her at

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