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Quick tip: Visit your site. Does copy contain more “we,” “me,” and “I” statements than “you” and “your?”
Marco…Polo Have you ever visited a site to be sold on product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at top or bottom. Then put more detailed contact information on your contact page.
Rarely read but really important. Just presence of terms and conditions and privacy policies instills confidence in your product. It also eases minds of your more anxious customers.
Vague, iffy, testimonials Testimonials are easiest and perhaps best way to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service.
Vanessa Selene Williams an independent writer who writes for businesses and corporations. She currently offers 30-minute and 60-minute critiques and consultations. To learn more about Vanessa and her services visit her online at http://corp.vswilliams.com or email her at firstname.lastname@example.org.