Now, in answer to a recent query…does it ever go away? No, it doesn't. We cannot delete this information from subconscious perfect memory like we can with a computer. However, here is good news…

Invisible Means of Support

The subconscious mind does not like to change and will create resistance. But there are techniques and methods for influencing subconscious in a way that does not create argument. I call this "friendly persuasion". We gently shift consciousness to create a new dominant thought in mind.

THAT IS THE KEY. The DOMINANT thought.

The dominant thought in our subconscious is what determines our circumstances. So we must shift our consciousness to a new dominant thought. When we do so, we then open ourselves to influence of creative power of universe - our "invisible means of support".

The following excerpt from my program will help explain this: "The subconscious mind acts on dominant thought therein. The repetition of positive words will eventually replace negative patterns in subconscious, which block our success and limit our income and our good.

If we persist in adding clean water, drop by drop, into a bucket of muddy water, eventually we will end up with a bucket of clean water. The good news is that we don't need to completely fill our mind bucket; dominant thought is all that is necessary for subconscious to respond and create our desired result. So we don't have to completely eliminate negative thoughts. 51% positive and we get golden ring.

I know you are asking, how long will this take? I believe it will depend upon how diligently you apply techniques and use positive words. And just as importantly, how carefully you monitor yourself so that you don't counteract good mental work you are doing. If you asked a taxi driver to take you somewhere but gave him two addresses, where would you end up? Certainly not at your destination."

Lesson One, The Spoken Word Feel Free to Prosper

© Copyright 2003, 2004 Marilyn Jenett

What We Do: What can you do for clients or what do you sell? Do you need any special accreditations, certificates or licences to do what you do? If so, mention them.

Our Staff: Who is your staff and what special qualifications, experience, awards etc has each staff member got that will help you provide services that are better than your competitors?

Our Equipment or Resources: If you are renting training venues, hiring out equipment, or rely on resources to earn a living, place some photos in your brochures. As some smart fellow said, 'A photo tells a thousand words'. Similarly if you have a special way of doing something, try to find evidence that supports it as being best way, most economical, safest or whatever. For example, if you clean carpets for a living you'll need to use cleaning materials that don't cause fade, are not noxious, don't harm animals or plants and so on. You get drift.

Where You Find Us: Where is your office, venue, factory, or whatever? How does your client find you? Do you need to include a map?

Contacting Us: Where can you be contacted by phone, fax, mobile telephone, letter, or email? Do you have an Internet site?

Client Testimonials: You can place a list of your clients here under heading 'Clients' or you can write to your clients and ask them to provide testimonial to quality, cost effectiveness, or whatever of your service. Several of your longer term clients may be willing to accept telephone calls from people who are considering buying your goods or services.

Finally

Once you have your Capability Statement, make sure you have sufficient copies to circulate and a plan to upgrade it periodically so it continues to represent exactly what you do.

Some organisations need capability statements that are situational ie, they have several documents, each of which addresses capability in a particular part or function of their firm.

Decide what is best for you and make sure you create and maintain your Capability Statement.

Copyright Robin Henry 2005