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==> BLEND IN THE LOCAL CULTURE <==
Our unique culture gives us our roots. It is sacred to us, it gives us a sense of belonging, and it always invokes strong feelings. Use it. Make your copy as familiar sounding as possible. A person reading your copy in France probably wouldn’t understand if you write, “Howdy, buddy!”
If you have to use names, use local names. If you have to talk about some city, talk about some local or national city. If you have to mention an animal, mention an indigenous animal. If you are demonstrating an emotion, demonstrate it in a local manner.
==> COLLECT INFORMATION <==
It may not sound apparent at outset, but more you know about target-audience you are preparing your copy for, more confident you feel while writing for it. You may never use most information you gather, but it helps you in long run, and you develop a good habit.
Read about them. Read about what they eat, how they greet, what they wear, what they avoid, what are their social values and their religious beliefs. Eventually you’ll discover you are talking exactly what they want to hear.
Amrit Hallan is a freelance copywriter, copy editor and a writer. He also optimizes web page content for higher Search Engine ranking. Read his weekly essays and articles by subscribing to firstname.lastname@example.org For Copywriting and Copy Editing Services, visit: http://www.amrithallan.com