Those are excellent ways to generate covers for brochures. A few examples are below. These are brochures that I’ve seen around town that made me reach for them and want to know what was inside.

“Plastic kitchen set. Dollhouse. Dollhouse furniture. Pink tricycle. $427.66. Your checking account balance… $302.86. Get what you need when you need it.” This was for a cash advance service. This particular brochure was printed before Christmas holidays so it had special appeal to lots of people.

“Over 3,000 babies died last year alone due to improper safety seat installations. Be SURE your child is safe!” Obviously, this was for a child safety seat inspection checkup.

These make an emotional appeal, get readers' attention, and make them want to know more.

Inside Panel Headlines

These are just as important to process as cover headline. Capture true value of information in each section and provide it to reader within headline.

Information Panels

For most brochures, making a sale on spot is not objective. Driving traffic to a phone center or Web site is. Therefore provide most impressive product/service information on inside panels in order to help accomplish this goal.

In addition to information about your products/services, incorporate calls-to-action like:

“Call today for full details.” “Visit our Web site to see complete color selection.” “Customer service specialists are waiting for your call.”

Once you understand goals of your brochure, incorporate compelling headlines, and include a cover section that generates interest, you are more likely to see success from your brochure.

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Let me give you another example, so that you can clearly understand this technique. Going back to previous example, let's say your visitors where not clicking on link 4, but where clicking on links 5 & 6. In this case, if number of clicks on link 3 are equal or close to number of clicks on links 5 & 6, then you will find that weakness will be after link 6. If you are wondering why your visitors are not clicking through link 4 it is, because link may not be captivating enough for them.

If you find that your visitors are not clicking on your first few links, than it safe to assume one of two things. One is, your headline, sub-headline, and/or opening statement may be weak. You probably haven't grabbed your visitor's attention or established their interest enough by compel them to read on. The other is, traffic going to your web site is untargeted, therefore, you should concentrate on generating traffic that is more targeted.

Test And Repeat The Process

Once you are able to identify where weakness is, then all you have to do is tweak it and test it. Testing is only way to know if changes you have made have increased or decreased your visitors clicking patterns. In other words, did your visitors clicking patterns increase by surpassing previous link number they have been clicking on, or did click throughs decrease because traffic didn't click trough beyond previous link number.

After you are able to determined that changes you have made have either increased or decreased clicking patterns of your visitors. You will need to repeat complete process until you have a strong click through rate through entire body of your sales copy.