Copywriting Successes and Failures: A Comparison Of the Good and Bad

Written by Karon Thackston

Continued from page 1

Then there arerepparttar ads that are just extremely targeted . A few headline examples are:

Karon, FREE 30-Day Sample of HGH – One problem with this is that I don’t need Human Growth Hormone. The other problem is that clickingrepparttar 108181 email launches one of those automatic scripts that take you directly torepparttar 108182 site. Something I personally can’t stand! I also get at least 3 of these annoying things a day. With me, chances are that ifrepparttar 108183 ad pops up a screen when I click it, I deleterepparttar 108184 thing beforerepparttar 108185 screen even finishing loading.

Health Discovery! No Diet! No Exercise! – Allrepparttar 108186 exclamation points immediately let me know that this is a hard sell scam. Not to mention, I have trouble keeping weight ON… not off. This one was deleted without reading any further due to simple irrelevance.

Approved and Ready! – The copy of this ad simply stated: “Your home refinance loan is approved! To get your approved amount, go here.” Hmmm… if memory serves me correctly, I never applied for a home loan. Click!

As you can see, all of my first impressions were based onrepparttar 108187 subject line. Other factors inrepparttar 108188 ad copy contributed to my final decision about whether to look intorepparttar 108189 offer. The subject line, however, wasrepparttar 108190 single playing card as to whether I would read ANY ofrepparttar 108191 copy.

Final notes: putrepparttar 108192 majority of your time into developing your subject line. Then test, test, test to getrepparttar 108193 best results. Also, make very, VERY sure your mailing list is targeted. With allrepparttar 108194 options today for segmenting lists, you haverepparttar 108195 luxury to email your ads to a group much more specific than “women over 30.” The more targeted you can get,repparttar 108196 better your response will be.

Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makesrepparttar 108197 sale. Boost your search engine rankings, too! 3 FREE bonuses with your purchase. Learn more now at

Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Receive her FREE ebook, Marketing Made Easy and subscribe to her ezine "Business Essentials" at when you visit her site at

Swipe Your Way To Success (Legally!)

Written by Paula Morrow

Continued from page 1

The key is to take a headline from your file and adapt it to your product. When you're drawing a blank, how easy would it be to adaptrepparttar following?

38 Fun And Easy Ways to Earn $500 Next Weekend

7 Steps To Freedom

26 Days That Have Changed Thousands Of Lives

An Amazing Business You Can Carry In Your Pocket

Are You An Educated Failure?

Banking Secrets That Banks Don't Want Published

California Lawyer Discovers How To Make Money At Home With The Help Of The U.S. Government

Do you think you could take these, and plug your product or service in, and get a huge head start?

For example, if you were selling vitamins you could adaptrepparttar 108180 second sample fromrepparttar 108181 bottom:

Health Secrets That Drug Companies Don't Want Published

Do you have a weight loss product or exercise tape series? Userepparttar 108182 first one:

38 Fun and Easy Ways To Lose 2-4 Pounds By Next Weekend

Seerepparttar 108183 process?

Aside from your swipe file, you should also build a list of power words. Words like: free, sell, instant, successful, little known, system, select, explode, unlimited.

Use these words to create a sense of urgency and curiosity.

I've an expanded list posted onrepparttar 108184 Ideal Marketing Corporation web site, if you want more ideas. Click here to view:

Creating a killer headline, copy and power word swipe file should be an ongoing process. Keep building yours, as you never know when you'll need that next bit of inspiration.

Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks!

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