Then there are ads that are just extremely targeted . A few headline examples are:

Karon, FREE 30-Day Sample of HGH – One problem with this is that I don’t need Human Growth Hormone. The other problem is that clicking email launches one of those automatic scripts that take you directly to site. Something I personally can’t stand! I also get at least 3 of these annoying things a day. With me, chances are that if ad pops up a screen when I click it, I delete thing before screen even finishing loading.

Health Discovery! No Diet! No Exercise! – All exclamation points immediately let me know that this is a hard sell scam. Not to mention, I have trouble keeping weight ON… not off. This one was deleted without reading any further due to simple irrelevance.

Approved and Ready! – The copy of this ad simply stated: “Your home refinance loan is approved! To get your approved amount, go here.” Hmmm… if memory serves me correctly, I never applied for a home loan. Click!

As you can see, all of my first impressions were based on subject line. Other factors in ad copy contributed to my final decision about whether to look into offer. The subject line, however, was single playing card as to whether I would read ANY of copy.

Final notes: put majority of your time into developing your subject line. Then test, test, test to get best results. Also, make very, VERY sure your mailing list is targeted. With all options today for segmenting lists, you have luxury to email your ads to a group much more specific than “women over 30.” The more targeted you can get, better your response will be.

Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makes sale. Boost your search engine rankings, too! 3 FREE bonuses with your purchase. Learn more now at http://www.copywritingcourse.com

The key is to take a headline from your file and adapt it to your product. When you're drawing a blank, how easy would it be to adapt following?

38 Fun And Easy Ways to Earn $500 Next Weekend

7 Steps To Freedom

26 Days That Have Changed Thousands Of Lives

An Amazing Business You Can Carry In Your Pocket

Are You An Educated Failure?

Banking Secrets That Banks Don't Want Published

California Lawyer Discovers How To Make Money At Home With The Help Of The U.S. Government

Do you think you could take these, and plug your product or service in, and get a huge head start?

For example, if you were selling vitamins you could adapt second sample from bottom:

Health Secrets That Drug Companies Don't Want Published

Do you have a weight loss product or exercise tape series? Use first one:

38 Fun and Easy Ways To Lose 2-4 Pounds By Next Weekend

See process?

Aside from your swipe file, you should also build a list of power words. Words like: free, sell, instant, successful, little known, system, select, explode, unlimited.

Use these words to create a sense of urgency and curiosity.

I've an expanded list posted on Ideal Marketing Corporation web site, if you want more ideas. Click here to view:

http://www.idealmarketingcorp.com/powerwords.html

Creating a killer headline, copy and power word swipe file should be an ongoing process. Keep building yours, as you never know when you'll need that next bit of inspiration.