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For this particular page, target customer was someone in need of wedding entertainment. The visitor might be a bride or mother of a bride looking for a wedding band (a wedding music band, that is), a DJ or some other form of wedding reception music. Most often site visitor was a bride, however.
I never want to include copy strictly for SEO purposes if possible. The copy should always have a dual purpose: to help visitor and to boost rankings. To accomplish this with Gigmasters.com, introductory paragraph of copy spoke directly to bride-to-be. It gave her feeling that Gigmasters.com understood how important music for her wedding and reception are.
Under each music classification, bride was given ideas or suggestions. Statements like, "The gentle melodies played by a harpist or flutist during prelude to your ceremony can add an air of distinction" and " Do you want your guests to dance? Consider a Latin band or swing band to pick up beat" prompted visitors to think through their selections and evaluate all their options before deciding.
Each section of copy used at least one primary keyphrase to boost support of those terms with engines. The copy was carefully written so as not to sound forced or stiff when including search terms.
You can view updated copy here: http://www.copywritingcourse.com/gigmasters-updated-wedding.pdf. What happened after changes? Within just a few weeks page began to rise in rankings dramatically! Currently, page has great rankings with various engines for various keyphrases - several in top 10 with Google and Yahoo.
And conversions? They are holding steady if not increased some according to site partner Kevin Kinyon, further proving that search engine copywriting can be helpful to real people, too.
Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.