And, of course, there was matter of letting visitors know that they would get a better bargain and save more on their luxury cruise if they booked online.

Starting at top, I changed headline of:

“Planning quality discount cruises for you since 1993!”

to

“Book Your Exotic Cruise Vacation Online and Get Rock-Bottom Prices to Hottest Destinations”

Next, I immediately began to entice visitor with visions of what s/he could expect - from their vacation and from CVC.

Rather than talk about company directly as original copy did:

“Dreaming of a cruise but don't want to pay full price? Cruise Vacation Center is one of nation's largest cruise agencies.”

I started copy with this:

“Just imagine… you’re walking along deck of a grand cruise vessel as it gently keeps rhythm with waves. The sun is on your shoulders and a soothing breeze wafts through your hair.”

I continued to build new copy with phrases like: “wander your way through medieval castles,” “stunning gardens of Mediterranean,” and “oceanfront luau in Hawaii,” while intermixing statements including: “deep discounts,” “book securely online,” and so on.

All while, I was dropping reminders to book online for biggest savings and offering explanations about why that would benefit visitor.

The call-to-action was designed to reinforce idea that customer *could* get more vacation choices for their money with CVC.

You can see end results for yourself at http://www.cruisevacationcenter.com.

The Results

It’s fun to see how these makeovers turn out. What did my client have to say? The response was astonishing and immediate. “…Weekend sales tripled! Usually around 10 online books over weekend. Last weekend had 30! [Also], they re-indexed and home page moved up [two positions] for ‘cruise vacation.’ It has a great lead-in on search page, too.”

Man… I just love my job!

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

Another helpful hint, don’t save your call-to-action phrase for last. Place them throughout your copy. Incorporate phrases like: Purchase our product today and…. Pick up phone and call and you’ll learn....

Already have a decent call-to-action? Pump it up. Include every possible way customers can contact and buy from you. Give an example of how you’ll make their life better and easier. This could be. Buy this power broom today and it’ll cut your cleaning time by 75%. Imagine what you can with an extra three hours each week.

Want some more examples? Here are some courtesy of my mailbox.

“Hurry! This “free sample invitation” & FREE GIFT offer won’t last long. Just mail back FREE-SAMPLE certificate today. So you don’t miss it.”

“Classes begin throughout year, so there’s no better time to start than now. Call 1-xxx-xxx-xxxx today”

“Do it today. Enroll online. Mail your Risk-Free Trial Certificate. Or call 1-xxx-xxx-xxxx now” See how easy they made it to respond.

Get an unbeatable 0% APR FOR LIFE on transferred balances with xxxxxxxx Platinum Card. It’s easy – just fill out Application below and mail it today!

So, what are you waiting for? Go plant those call-to-action phrases in your copy and watch your business grow…right now.