The search engine optimization (SEO) aspect of copy came easily. The terms “scented candles” and “soy candles” flowed naturally as I created copy so my primary goal was to use these phrases in power positions (like headline and sub-heads). I’d also place them as often as I could without making copy sound stiff or forced.

The Rewrite

You can view new copy here (http://www.illuminous-times.com). As you can see, new version immediately begins to entice site visitor. Everything she wants from a scented candle is laid out before her… and some things she might not have known she wanted.

I began to pique interest in soy candles (as opposed to traditional wax candles found in stores) by immediately outlining advantages soy candles offer. From there I played on fragrance (the most important characteristic according to National Candle Association).

I led customer through a mental tour of their home - lighting candles for a special dinner, enjoying glow as they snuggled with a good book, and having unmistakable fragrances only soy candles offer wafting through their homes.

A final keyphrase-rich benefits list of why soy candles are superior to traditional wax candles and an emotional call-to-action wrapped up copy.

The Results

I think results of copywriting makeover are best stated by Dan himself.

"Thank you! Sales have increase even before holiday season and my rankings have improved, too. Right now I am #1 for term 'soy candles' (previously ranked at #4), and I'm at #7 for 'scented candles'... a huge jump up from #17!"

So, as you can see, taking focus off product or company and putting where it should be (on customer) makes a tremendous difference. Sales naturally increase when customer feels he/she is reason for your existence. Take some time now to look back over your copy. Is it company focused? If so, learning to write specifically for your customers can turn your sales around almost immediately.

Write your copy from their view and put yourself in their shoes. Think like them and you'll build a subconscious rapport that wins them over.

Throughout your copy, ask questions they would ask.

Write from heart and answer these questions.

Ask yourself too : "would YOU buy this product yourself if you're reading copy you wrote?"

Identifying with your prospects must begin right from headline down to final P.S.

(3) Create The Achieved End Results

Here's a tip that works like crazy.

Create actual OR perceived end results write at beginning of your copy. Give specific details. Continue to emphasize these results and benefits throughout your letter.

Give a 'tangible' feel to what can be achieve IF they buy, and what they'll lose if they don't.

A simple example...

Don't write : "You'll receive unlimited traffic to your website everyday!"

So? What does that achieve?

Write instead : "Generate 1000% more traffic, subscribers AND sales with less than 5 minutes work!"

This shows end results more clearly.

Copywriting's easy if you know right techniques.

Apply above 3 tips and you'll be improving your own copy quickly ... without spending hundreds of dollars or hours on copywriting courses or ebooks. Try it.