Copywriting Is Not One-Size-Fits-All

Written by Karon Thackston

Continued from page 1

Of course, these are just a few. What was his response? “Now I feel stupid! Of course, there are several types of copy. I don’t know why I thought I had to have one particular kind for my site.”

From there we worked together to better understand his audience and create copy that would appeal to them.

Copywriting is not one-size-fits-all. I’m not saying sales letters don’t work. Like every other type of copy, they do, givenrepparttar right environment andrepparttar 108094 right product/service. What I am saying is you shouldn’t box yourself in by assuming you *have* to have a particular type of copy. Just because one style of writing works well with someone else’s site doesn’t mean it is right for yours. Just because another person is selling a similar product or service doesn’t mean you haverepparttar 108095 same audience… therefore it doesn’t mean you should userepparttar 108096 same type of copy.

In fact, there may be several different types of copy that work equally well for your site/customer. After all, diversity is part of advertising. Takerepparttar 108097 time to investigate your product, service, and customer then research copywriting styles. When you do, you’ll likely discover that you have several options. Test those options in order to findrepparttar 108098 one that pullsrepparttar 108099 best response. *That’s*repparttar 108100 type of copy that works best for your site.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at

Getting that Magical Click

Written by Fazly Mohamed

Continued from page 1

- TIP: Always put yourself in your visitor's shoes to testrepparttar effectiveness of an ad -

Brainstormrepparttar 108093 above well – pretend you arerepparttar 108094 visitor - this should give you some idea of how to get this step right. Most probable results torepparttar 108095 above would be to kick openrepparttar 108096 ads 3 and 4, and throwrepparttar 108097 rest torepparttar 108098 bin. Let's analyze what inspiresrepparttar 108099 above behavior. If you analyze closely, all ofrepparttar 108100 above but 3 and 4, doesn't tell anything other than something similar to "a great camera offer". Ads 3 and 4 speaks about getting your photos better. Do not promoterepparttar 108101 'product’ butrepparttar 108102 'benefit'. Customers buy benefits and not products.

2 – Develop Interest and PUSH torepparttar 108103 site -------------------------------------------------- Now you haverepparttar 108104 visitor looking for details. Tell and stressrepparttar 108105 benefits and features ofrepparttar 108106 product and whatrepparttar 108107 product has to offer for him/her. Sellrepparttar 108108 benefits and features. Never sellrepparttar 108109 product itself.

Proofread it, putting yourself in your visitor’s shoes, to verifyrepparttar 108110 letter truly capturesrepparttar 108111 interest ofrepparttar 108112 reader. This requires some skill and experience, but you will be fine with time. Visit a good sales page and read throughrepparttar 108113 first portion of it to get some idea on developing interest inrepparttar 108114 reader's mind.

TIP: If you are promoting an affiliate product, here is an easy way. Their sales pages are usually of high quality, as I said earlier. Read through and extractrepparttar 108115 most interesting part out and makerepparttar 108116 modifications accordingly, to fit intorepparttar 108117 context and put them in your ad.

All you need to do at last is, as it is obvious, to linkrepparttar 108118 target page, with something like “more.. ”. The length ofrepparttar 108119 ad can vary according torepparttar 108120 context / space you have. This is a good classified ad for example, to your reference.

------------ Make Your Photos Speak & Sparkle

Snaps arerepparttar 108121 memories of merriest moments of life. Why take blurring photos when you can produce high-quality lively ones that keeps your greatest occasions ‘as is’, even decades later? Find out HOW by visiting NOW – ------------

Getrepparttar 108122 style? I bet this captured your interest.

So lets wrap up. All you need to get more clicks at ad exposure is,

- Write a Killer Initial Appearance Line - Develop Interest and PUSH torepparttar 108123 site

I hope this article is informative to you. Have a nice day…

Thank You

Fazly Mohamed is a successful internet marketer and the author of some high quality publications. To get his valuable tips continuously, send a blank email to . You'll get a bonus report of the latest business model on the net with comprehensive information, if you join today.

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