Of course, these are just a few. What was his response? “Now I feel stupid! Of course, there are several types of copy. I don’t know why I thought I had to have one particular kind for my site.”

From there we worked together to better understand his audience and create copy that would appeal to them.

Copywriting is not one-size-fits-all. I’m not saying sales letters don’t work. Like every other type of copy, they do, given right environment and right product/service. What I am saying is you shouldn’t box yourself in by assuming you *have* to have a particular type of copy. Just because one style of writing works well with someone else’s site doesn’t mean it is right for yours. Just because another person is selling a similar product or service doesn’t mean you have same audience… therefore it doesn’t mean you should use same type of copy.

In fact, there may be several different types of copy that work equally well for your site/customer. After all, diversity is part of advertising. Take time to investigate your product, service, and customer then research copywriting styles. When you do, you’ll likely discover that you have several options. Test those options in order to find one that pulls best response. *That’s* type of copy that works best for your site.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

- TIP: Always put yourself in your visitor's shoes to test effectiveness of an ad -

Brainstorm above well – pretend you are visitor - this should give you some idea of how to get this step right. Most probable results to above would be to kick open ads 3 and 4, and throw rest to bin. Let's analyze what inspires above behavior. If you analyze closely, all of above but 3 and 4, doesn't tell anything other than something similar to "a great camera offer". Ads 3 and 4 speaks about getting your photos better. Do not promote 'product’ but 'benefit'. Customers buy benefits and not products.

2 – Develop Interest and PUSH to site -------------------------------------------------- Now you have visitor looking for details. Tell and stress benefits and features of product and what product has to offer for him/her. Sell benefits and features. Never sell product itself.

Proofread it, putting yourself in your visitor’s shoes, to verify letter truly captures interest of reader. This requires some skill and experience, but you will be fine with time. Visit a good sales page and read through first portion of it to get some idea on developing interest in reader's mind.

TIP: If you are promoting an affiliate product, here is an easy way. Their sales pages are usually of high quality, as I said earlier. Read through and extract most interesting part out and make modifications accordingly, to fit into context and put them in your ad.

All you need to do at last is, as it is obvious, to link target page, with something like “more.. ”. The length of ad can vary according to context / space you have. This is a good classified ad for example, to your reference.

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Get style? I bet this captured your interest.

So lets wrap up. All you need to get more clicks at ad exposure is,

- Write a Killer Initial Appearance Line - Develop Interest and PUSH to site

I hope this article is informative to you. Have a nice day…

Thank You