Copywriting: Techniques for a Great Body!

Written by Wild Bill Montgomery

Continued from page 1

6) Clear & Concise

Keep your ad copy free of clutter. Don't use words that aren't needed. You are wasting your readers' time, weakening your sales message and taking up valuable space that could be better served in your interest. Your readers ' attention span is short and they are usually in a hurry. Avoid redundancies, over-worded phrases and other poor writing mistakes that serve no other function than taking up space. Provide specific and concrete information in a clear and straightforward manner. The more specific you arerepparttar less chance your readers have of misunderstanding you.

7) For God's Sake, Get torepparttar 108208 Point

Be direct and torepparttar 108209 point. There is not time for beating aroundrepparttar 108210 bush or to keep your reader guessing.

Next torepparttar 108211 headline,repparttar 108212 first paragraph of your ad copy isrepparttar 108213 most important text in your work. The first paragraph, better known asrepparttar 108214 "Lead" paragraph, is what draws inrepparttar 108215 reader. If your lead paragraph is uninteresting torepparttar 108216 reader, they will surely move on. Move right into your primary selling point. Don't waste time with introductions and explanations. If you must use them, use them later. Your ad copy should berepparttar 108217 essence of sell fromrepparttar 108218 first word torepparttar 108219 last. Looserepparttar 108220 fluff and fringes. They're for weddings not ad copy.

8) There's No Place for Sexism or Racism

I was listening to an ad on a college radio station inrepparttar 108221 middle ofrepparttar 108222 summer semester. It was an ad for a local business. Duringrepparttar 108223 course of this 30-second ad they managed to insultrepparttar 108224 Korean, Chinese, Japanese, Thai and all women everywhere. Now needless to say that any type of racist or sexist attitude doesn't go far in advertising. But here we have a student population, which duringrepparttar 108225 summer, byrepparttar 108226 statistics taken each year, is almost 30% of oriental origin and 65% female. Not only was this commercial poor advertising, but just plain stupid.

Gender bashing, racist remarks and general rudeness offends people. You don't sell by offending others. The hardest of them to deal with isrepparttar 108227 use of gender in your copy. How do you handle it? Instead of "service man", it's "service person". Instead of "his", it's "his/hers". There are however a couple of other ways to help deal with this problem. One is two use plurals. Instead of his or her, try they, them or theirs. Another is to rewrite your copy taking out any reference to sex at all. You may even try alternating sexes throughrepparttar 108228 ad copy.

Well, that's it for now, hope you're walking away with more than you came with.

Listed above are just a few techniques that you can use to help you write better ad copy.

Remember good copy sells, but great copy sells well!

Wild Bill Montgomery ATTENTION: Are You Tired Of Fooling Around Yet? When It's Time For You To Get Down To Business, Get The Best In Marketing & Business Information! To Subscribe & Get Your FREE Reports & Software go to

Web Legalities: Copyright

Written by Richard Lowe

Continued from page 1

Some examples of behaviors that are commonly believed to be allowable which are in fact illegal inrepparttar United States are:

- Taking images from newsgroups and posting them on your web site. Just because something has been copied to a newsgroup, regardless of whetherrepparttar 108207 copy was made byrepparttar 108208 copyright owner or someone else, does not mean in any form thatrepparttar 108209 copyright has been given up.

- Using articles and images from other web sites. Again, this is illegal unless explicit permission is given orrepparttar 108210 item in question is inrepparttar 108211 public domain.

- Scanning images from magazines and posting them on your fan site. This is illegal as you are making a copy (a scan) of a copyrighted image.

- Recording sound from your favorite television show and posting them to your web site. Again, not legal.

- Getting permission from someone who has made a legitimate copy ofrepparttar 108212 material. The rule is simple: you must obtain permission fromrepparttar 108213 copyright owner or their legal agents.

- Modifying an image and claiming it as your own. Copyright protects derivations of works as well.

Onrepparttar 108214 other hand,repparttar 108215 following are acceptable underrepparttar 108216 US copyright laws.

- Including a few brief quotes from a book in a review. This is acceptable under fair use laws - see

- Reprinting a confirmed public domain novel on your web site (public domain isrepparttar 108217 theme of a future article in this series).

- Asking and obtaining reprint permission fromrepparttar 108218 copyright owner or a legal agent ofrepparttar 108219 copyright owner.

- Reading an article about cheese puffs and writing your own article about cheese puffs. Copyright protects creative works (writings, images, paintings, sound and so on), not ideas or concepts. You are safe as long as your work is not simplyrepparttar 108220 same asrepparttar 108221 other work withrepparttar 108222 words changed.

The best advice is simple. When in doubt, ask permission. If you are denied permission or for some reason cannot obtain it, then don't userepparttar 108223 material.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: Weekly newsletter: Daily Tips:

    <Back to Page 1 © 2005
Terms of Use