Copywriting: Aida is more than an opera

Written by Dave Bromley

Continued from page 1

Having gained attention and got people to read your listing you have to get and maintain their interest. The very best way to do this is to answerrepparttar question that we all have inrepparttar 138631 back of our mind when we read any advertising, "What's in it for me?" If your description starts by outlining whatrepparttar 138632 item is and then detailsrepparttar 138633 benefits it offers you will drawrepparttar 138634 reader ontorepparttar 138635 next stage which is to createrepparttar 138636 desire to ownrepparttar 138637 item. One ofrepparttar 138638 best tools to create desire is visualization. Phrases like "Just imagine how you will feel wearing a top ofrepparttar 138639 range watch" or "Just think as a Rolex owner you will standout fromrepparttar 138640 crowd".

So far you have done really well in attracting potential bidders attention, getting their interest and arousing their desire, but unless you can get them to take some action it will all have been a waste of time. So how do you get them to take action? It is quite simple really you just ask them. "If you don't want to miss this wonderful item, watch this bid now."

This has been a brief introduction torepparttar 138641 AIDA formula but I am sure if you keep it in mind while you are writing your listings you will see an increase in bidders

Dave Bromley is a writer and webmaster who specialises in subjects related to eBay and other online auctions. He edits and publishes a monthly newsletter and his web site is"

A Copywriter Speaks: Hey, Give Me Back My Pen!

Written by Dina Giolitto

Continued from page 1

Asrepparttar most subjective of subjects, language leaves room for misinterpretation. Bad writing is like driving a car on an empty tank of gas, inrepparttar 138434 complete wrong direction. Without a solid vocabulary, one canít harnessrepparttar 138435 language. If one lacksrepparttar 138436 sense of what to say when, where, and to whom, to produce a desired response; someone, somewhere, will be laughing. That someone might be me.

A strategic writer organizes carefully. This is where all that stuff you learned in fourth grade English class comes in. That old schoolmarm wasnít drawing sentence diagrams onrepparttar 138437 board to torture you. She was trying to show you that words take different forms depending on their logical function within a sentence. This is how we employ order and organization to make meaning understood. ďHeís so dumb he canít even form a sentence.Ē Hey, many people of above-average intelligence really canít form a sentence! Itís one ofrepparttar 138438 reasons people hire professional writers.

Someone might see something like poorly written web copy and think, "That donít impress me much" (because today, poor grammar even finds its way into song titles). And maybe they wonít know why theyíre not impressed... but Iíll know! It will be due to flagrant disregard forrepparttar 138439 English language, and outright disrespect forrepparttar 138440 poetry in motion that is good advertising.

If youíre an accomplished writer, then God bless! Fightrepparttar 138441 good fight, little soldier, for Iím backing you allrepparttar 138442 way. If youíre a destroyer of quality writing: do us humble wordsmiths a favor and back away fromrepparttar 138443 pen. We love to hear you talk, we really do! Your expertise make us who we are because you confirm what we say. Youírerepparttar 138444 proof in our pudding; our real, live reference book! We love to listen and learn from you, and we love to pass your information along. We wonít take your credit. We promise! Iím your copy cosmetician, and Iím here to make you look beautiful.

Now, please - just give me back my pen!

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit for rates and samples.

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