Having gained attention and got people to read your listing you have to get and maintain their interest. The very best way to do this is to answer question that we all have in back of our mind when we read any advertising, "What's in it for me?" If your description starts by outlining what item is and then details benefits it offers you will draw reader onto next stage which is to create desire to own item. One of best tools to create desire is visualization. Phrases like "Just imagine how you will feel wearing a top of range watch" or "Just think as a Rolex owner you will standout from crowd".

So far you have done really well in attracting potential bidders attention, getting their interest and arousing their desire, but unless you can get them to take some action it will all have been a waste of time. So how do you get them to take action? It is quite simple really you just ask them. "If you don't want to miss this wonderful item, watch this bid now."

This has been a brief introduction to AIDA formula but I am sure if you keep it in mind while you are writing your listings you will see an increase in bidders

As most subjective of subjects, language leaves room for misinterpretation. Bad writing is like driving a car on an empty tank of gas, in complete wrong direction. Without a solid vocabulary, one can’t harness language. If one lacks sense of what to say when, where, and to whom, to produce a desired response; someone, somewhere, will be laughing. That someone might be me.

A strategic writer organizes carefully. This is where all that stuff you learned in fourth grade English class comes in. That old schoolmarm wasn’t drawing sentence diagrams on board to torture you. She was trying to show you that words take different forms depending on their logical function within a sentence. This is how we employ order and organization to make meaning understood. “He’s so dumb he can’t even form a sentence.” Hey, many people of above-average intelligence really can’t form a sentence! It’s one of reasons people hire professional writers.

Someone might see something like poorly written web copy and think, "That don’t impress me much" (because today, poor grammar even finds its way into song titles). And maybe they won’t know why they’re not impressed... but I’ll know! It will be due to flagrant disregard for English language, and outright disrespect for poetry in motion that is good advertising.

If you’re an accomplished writer, then God bless! Fight good fight, little soldier, for I’m backing you all way. If you’re a destroyer of quality writing: do us humble wordsmiths a favor and back away from pen. We love to hear you talk, we really do! Your expertise make us who we are because you confirm what we say. You’re proof in our pudding; our real, live reference book! We love to listen and learn from you, and we love to pass your information along. We won’t take your credit. We promise! I’m your copy cosmetician, and I’m here to make you look beautiful.

Now, please - just give me back my pen!