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As most subjective of subjects, language leaves room for misinterpretation. Bad writing is like driving a car on an empty tank of gas, in complete wrong direction. Without a solid vocabulary, one canít harness language. If one lacks sense of what to say when, where, and to whom, to produce a desired response; someone, somewhere, will be laughing. That someone might be me.
A strategic writer organizes carefully. This is where all that stuff you learned in fourth grade English class comes in. That old schoolmarm wasnít drawing sentence diagrams on board to torture you. She was trying to show you that words take different forms depending on their logical function within a sentence. This is how we employ order and organization to make meaning understood. ďHeís so dumb he canít even form a sentence.Ē Hey, many people of above-average intelligence really canít form a sentence! Itís one of reasons people hire professional writers.
Someone might see something like poorly written web copy and think, "That donít impress me much" (because today, poor grammar even finds its way into song titles). And maybe they wonít know why theyíre not impressed... but Iíll know! It will be due to flagrant disregard for English language, and outright disrespect for poetry in motion that is good advertising.
If youíre an accomplished writer, then God bless! Fight good fight, little soldier, for Iím backing you all way. If youíre a destroyer of quality writing: do us humble wordsmiths a favor and back away from pen. We love to hear you talk, we really do! Your expertise make us who we are because you confirm what we say. Youíre proof in our pudding; our real, live reference book! We love to listen and learn from you, and we love to pass your information along. We wonít take your credit. We promise! Iím your copy cosmetician, and Iím here to make you look beautiful.
Now, please - just give me back my pen!
Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.