Marketing: Copy Success

Copy Success

Written by Andrew Clacy

Continued from page 1
Since most people will not necessarily switch from one product to another unless they have a good reason, such as price or quality, they will purchase your product only when they think it is better priced or is superior. By making a small change in repparttar

right direction in your "Copy" you can capture repparttar 119949

market. So remember both sides of repparttar 119950

"Copycat" equation... find out what others are selling successfully and how they are accomplishing it, then be slightly different in compiling and selling your own products or programs. If you can convince people that you are repparttar 119951

exclusive source for a particular product or piece of information, they will be looking towardyou, not your competitor.

Andrew Clacy For More Information about Copy Success, Visit www.explosivecopycourse.com

Hi there, I am an Internet Marketer and website developer and owner of the popular website www.explosivecopycourse.com.Have trained with some of the best Marketers in the World

Don't Be Incredible

Written by Harry Hoover

Continued from page 1

- Generate Leads. Positive publicity for your products and services can generate sales leads for you to follow up.

- Word-of-Mouth. By increasing awareness of your company, people and products, media coverage provides fodder for repparttar word-of-mouth machine.

- Shape Attitudes. From employee communication to publicity, PR tactics can be used to tell your story convincingly to key publics.

-Refine Customer Service. Those who believe PR is about one-way, top-down spin doctoring - I hope - are relics of repparttar 119948 past. Two-way PR, in which repparttar 119949 company actually solicits and listens to customer feedback, can provide repparttar 119950 kind of edge companies need today in this age of commoditization.

So, don't be incredible. Make PR an integral part of your business strategy.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

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