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The trick to "avoiding" majority of rudeness that CAN arise from people trying to unsubscribe to your ezine, is to make it as EASY as possible. And if possible, provide an unsubscribe email address and "clickable" unsubscribe link in EVERY single issue. This way if one doesn't function there is ALWAYS an alternative that person can use.
I also recommend that you use a "no-reply@yourdomain" to send your ezine from, triggered by an automated msg, so that way, you are less likely to have people using reply function to unsubscribe. Your automated message should consist of "CLEAR instructions" on HOW they can remove themselves from your list - that is all it needs in order to be effective.
If your subscriber STILL does NOT get hint on HOW to remove themselves from your list and decides to cuss you out - KILL them with KINDNESS. Although I do know there will be times when they will just get your blood in a "boiling mode" - be as POLITE as possible. Let them be one to make a "MORON" out of themselves. But for some reason NOTHING gets under a RUDE persons skin, MORE than YOU being nice.
My last bit of advice is for you NOT to get offended at all when someone "unsubscribes" to your ezine. I have seen some people get down right "emotional" over thought of this. Just keep in mind, there are PLENTY of GREAT subscribers out there that are MORE than willing to read YOUR ezine.
Article by Laurie Rogers Copyright 2002 All Rights Reserved
Laurie Rogers is co-author of the Ezine Resource Guide, http://www.zineadz.com/erg.html She is the owner of Optin Frenzy - a paid list building program for ezine publishers http://www.optinfrenzy.com You can obtain more of Laurie's articles at: mailto:firstname.lastname@example.org