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The trick to "avoiding" majority of rudeness that CAN arise from people trying to unsubscribe to your ezine, is to make it as EASY as possible. And if possible, provide an unsubscribe email address and "clickable" unsubscribe link in EVERY single issue. This way if one doesn't function there is ALWAYS an alternative that person can use.

I also recommend that you use a "no-reply@yourdomain" to send your ezine from, triggered by an automated msg, so that way, you are less likely to have people using reply function to unsubscribe. Your automated message should consist of "CLEAR instructions" on HOW they can remove themselves from your list - that is all it needs in order to be effective.

If your subscriber STILL does NOT get hint on HOW to remove themselves from your list and decides to cuss you out - KILL them with KINDNESS. Although I do know there will be times when they will just get your blood in a "boiling mode" - be as POLITE as possible. Let them be one to make a "MORON" out of themselves. But for some reason NOTHING gets under a RUDE persons skin, MORE than YOU being nice.

My last bit of advice is for you NOT to get offended at all when someone "unsubscribes" to your ezine. I have seen some people get down right "emotional" over thought of this. Just keep in mind, there are PLENTY of GREAT subscribers out there that are MORE than willing to read YOUR ezine.

Article by Laurie Rogers Copyright 2002 All Rights Reserved

2. Free Email Course

Set up a free email course and offer it as a bonus for subscribing. Once again, make it available by autoresponder. Set it up so that email course starts as soon as someone has subscribed.

Again, make it really easy. When they subscribe to ezine, tell them they will start receiving bonus email course immediately.

Unfortunately it is not enough to give away a free ezine just by itself. You have to give away a bonus as well and you have to make bonus enticing.

With a free ebook or email course you can set it up automatically with an autoresponder so that once it is up and running there is no more work to do.

Using a bonus to get subscribers will certainly increase number of subscribers you get. And that really is objective for ezine publisher – to get more subscribers!