Converting Print Advertising For Use On The Web - A How-To
Written by J Hancock
Continued from page 1
Designing within constraints of (x)html: When you lay out a print ad, you place images where they belong on page, draw out any shapes, lay out colors, and place text. Then you print it out and make copies. Every copy you hand out looks exactly same, and thereís nothing magic about way things stay on page. In web design, everything is held in place by code. You could easily have a four to one ratio of code to content. If you are not familiar with coding involved in keeping your site looking like itís supposed to, it can be very frustrating laying out your design.
Accessibility: Back to our perfect world Ė not only would browsers be perfect, but all our viewers would look through same eyes. Unfortunately, some people arenít blessed with good eyesight or motor skills like you and I. We need to consider that for those who have disabilities, a poorly laid out website can be completely useless. You could ignore that audience, but you would be doing yourself a disservice. And letís not forget, our biggest and most important group of users is completely blind: search engine spiders. They read your website same way a blind person does. If layout of your site isnít logical, a spider may leave and not bother coming back for a long time.
Considering these things, I think it is always best to design your web site separate from your print advertising. Always write fresh copy for web, and remember that itís not enough to write great copy once. You need to update your site regularly to keep search engines interested.
J Hancock is the president and founder of HighTide Web Services. We are proud to be a fast growing, California based web services firm, offering high quality web site templates from some of the best designers out there, as well as excellent and affordable web hŲsting
To do this, include following piece of code inside your tags.
This tells browser that to display page with proper formatting to use file called stylesheet.css. So any changes you want to make to page, you simply edit stylesheet.css file, save and then voila! All your pages using that stylesheet have now changed.