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On your thank you page (or redirect page) they are taken to after they fill out form you need to provide information on verifying. Verified opt-in allows you to ensure that person subscribing did so with his or her own email address and didn't provide a fake or malicious email. Let visitor know that they should check their email inbox. Tell them what subject line of email says so they know what to look for. Convey that they must click on link inside to verify and receive download link to your product.
In autoresponder they receive after verifying, give them download link. Since they are subscribed to your list and have confirmed that address they provided is valid you can effectively follow up providing more information about using free or trial software, training tips, and further benefits or features earned by becoming a customer.
Using these techniques you are sure to increase your sales when converting free downloads to paid customers.
Sean Cohen, Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses.
Learn more: http://www.AWeber.com