Continued from page 1
ME: "Don't fall for
greed-merchants. Sure, they may have made that much and have
proof - but they didn't start from
same position you are! Let's get back on track here:
Now you have a site and a list (or at least something that will start building your list) it's time to do some research. There's plenty of messageboards you can hang out at for a start. They are one of
most useful resources I know of.
Then there's
e-zines. Sign up for a bunch (use a spare e-mail address!). Any that you like, stick with. Any that are just endless ads or don't provide
information you need, unsubscribe.
You can also use
Search Engines to see what comes up. Just enter interesting terms into Google (like "Internet Marketing") and view
sites you are offered. Don't pay for anything - at least until you've done a little research to see if
product on offer is worth it. A question in a forum would get you good opinions. And don't forget
ad-words boxes on Google pages. The people who place these have enough faith in their product to pay for visitors, so they are surely worth a look."
NEWBIE: (excitedly) "This sounds cool, but I need a little more practical advice. Like - How do I get money from all this?"
ME: "You're still missing
point. Money *will* come, but make friends first. Profits are made with affiliate programs, products you have created or have resell-rights to, and possibly services you provide. They are all potentially lucrative.
People will be wary of buying from you until they know you. And with
market as it is TRUST is essential. I'm sorry to labour this point but it is very important.
Place your offers strategically at your website, and in your e-mails, but always second to
help, advice and friendship you offer. Give things away - software, ebooks, articles etc. Things like this do wonders for your image. And when you do "sell" it is more about persuasion than blatant in-your-face `Buy This!` advertising.
Copywriting is
way you persuade your `friends` to buy. This is maybe
most important skill you can learn and it comes with practice. Appeal to their *wants* (not their needs) and give plenty of reasons why your product will improve their life. As a famous copywriter said - sell
Sizzle and not
Steak!"
NEWBIE: "I think I get
point now," (laughs). "But can you tell me straight, with no bull, is this just a paper exercise or does it really work? Do YOU actually make money on
Internet, or do you profit from others dreams?"
ME: "Hey! I object to that!" (also laughs). "No, seriously - I do make money. I don't make hundreds of thousands, I don't make enough to retire to some carribean island (yet!), but it is a nice second income. It most certainly is NOT a dream. It's a reality.
You have to go with
flow sometimes, and you have to chalk up bad results to experience. Some things that work well for you may suddenly collapse and you need to start again, but it's all a learning experience. You are always learning. Always!
Spend carefuly. Don't jump into
latest so-called money-spinner, unless you're 100% sure, and make friends before you sell. Or rather, `persuade to buy`.
Find
path you like. Invest
profits, or at least some of them (I know it's hard, but resist
temptation to spend). Running your own business is something many people aspire to, and with
advent of
Internet it's NEVER been easier."
NEWBIE: "Hey, thanks! I don't know it all yet but I'm raring to go. I sure appreciate all your help."
ME: "No problem. Just remember, when you are on a roll be sure to help others yourself. See
business as a long term venture that includes short term rewards, if you know what I mean. I hope I'll be hearing from you in
future. Be seeing ya!"
-------------------------------------------------------------
Stuart Reid publishes Netpreneur News and is
webmaster of Netpreneur Now. To receive
e-zine, view
Blog, or access
wealth or Resources at NetpreneurNow.Com and MembersSite.net simply click below. There is absolutely no charge! http://www.netpreneurnow.com
