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note: Just because store might be most important section of site does not mean that other parts of your site are less important.
Currently when you go to store you see: a picture of a flower on left and name of flower and price on right side of picture. This is repeated for each flower as you scroll down page. As I look at this page I realize that a lot more can be down by means of content. We will move name of flower and price to bottom of picture, on right side we will have a two to three sentence paragraph that will describe flower in a manner that is enticing, prompting reader to look back at picture to make purchase.
Having a short description for each item will build body content in a short time period. Using this method which I call "Item Identification" will also allow you to create more pages. Indexing three pages compared to one is better when you submit to search engines and just by adding a short description for each item will increase your traffic after you submit your revised pages.
Rob Wiley has spent the last 13 years serving the media industry in fields involving graphic design, marketing, website design and development. His experience has been shared with numerous businesses that have profited from his advice and skills.