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As these programs continue to proliferate, individual webmaster needs to exercise a little restraint and avoid temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.
If properly used, these propagation programs can result in classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing ads. As in many things, moderation is important.
The dynamic search engine marketing industry continues to evolve as users began to take advantage of steady stream of new features, tools and innovations provided by ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.
An example of previous evolutionary periods (which by now may almost seem prehistoric) would be emergence of pay-per-click advertising and cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in future depends on how search engines operate and how consumer tendencies evolve.
It's a constant sea of change, but good things just keep on getting better! Stay alert, and light on your feet, and opportunities will just keep on coming your way.
The above are just some observations from "the peanut gallery", but I don't think I'm far off mark about where things are heading. With that, I'm off soapbox and wishing you success in whatever you do online!
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business